Sprint: Unlimited Data Here to Stay
September 27, 2011 9:43 AM
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Sprint Chief Technology Officer Stephen Bye expressed the company's commitment to unlimited data at the GigaOm's Mobilize conference in San Francisco yesterday
Sprint announced that it intends to keep its unlimited data plans around awhile in order to have a competitive edge against AT&T, Verizon and T-Mobile -- which have
eliminated their unlimited data
At the GigaOm's Mobilize conference in San Francisco yesterday, Sprint Chief Technology Officer Stephen Bye expressed the company's commitment to unlimited data, calling it a "differentiator" from other U.S. carriers, according to
But it's not enough to just be different. There is a high cost for supporting these subscribers and there's market pressure associated with maintaining unlimited services. Bye said he understood these costs, but defended unlimited plans by acknowledging that not every unlimited subscriber uses as much data as the next. He added that unlimited data plans are easier to maintain because there's no tiered data support or hidden costs for customer care.
However, launching a 4G network may be an issue with Sprint's current plan, considering the expense involved in maintaining such a network. According to
, Sprint will first have to eliminate its IDEN network and instead use that network's budget for data usage.
In addition, Sprint's upcoming
acquirement of the iPhone 5
will put its unlimited data to the test, considering it will strain the carrier's capacity to hold on to these plans.
"Is there pressure? Yeah," said Bye. "There's a challenge for all engineers to work on how we get the cost structure down."
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RE: Revenue vs Expentiure
Dr of crap
Dr of crap
9/27/2011 12:09:03 PM
But he is pushed by finance to get the price in check.
He is pushed by marketing, in a big way, as to how things might operate or "look" to the user.
Keeping the price in check really isn't number one on his list of things to do.
First you get the thing working, then you nibble at the cost of developing the thing.
RE: Revenue vs Expentiure
9/27/2011 5:43:12 PM
Considering sprint doesnt make there own phones, I think he's mainly referring to there infrastructure. Sprint uses a mishmash of third party towers in addition to there own. A lot of bandwidth can be saved,or better utilized by ensuring standardization, proper load balancing along with where to plus up your resources for peak usage hours. Interoperability between third party towers can be an issue too.
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
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