Hulu CEO Jason Kilar has announced this week that Hulu now has a million paying subscribers on the streaming service. The million-subscriber mark was previously expected by the end of the year.

Hulu has been trying to sell itself to the highest bidder. Reports suggest that Google, Yahoo, Amazon, and Dish Network are in the early running to acquire the streaming service. The bids were expected to reach into the $2 billion range, but the bidding has now stalled. Hulu is said to now be considering whether the sale is the best option for the site.

News Corp Chief Operating Officer Chase Carey told Reuters at a conference, "We're still evaluating the situation."

Reuters reports that people that have been critical of the planned sale, and have been urging Hulu owners to keep the major distribution channel rather than sell to another firm. Hulu is a joint venture of News Corp, Walt Disney Co and NBC Universal. The fourth owner is Providence Equity Partners, a private equity firm.

Despite the owners considering the sale of Hulu, the company is still investing in content. Kilar said that Hulu would invest over $375 million in content this year.