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Hulu is still investing in content

Hulu CEO Jason Kilar has announced this week that Hulu now has a million paying subscribers on the streaming service. The million-subscriber mark was previously expected by the end of the year.

Hulu has been trying to 
sell itself to the highest bidder. Reports suggest that Google, Yahoo, Amazon, and Dish Network are in the early running to acquire the streaming service. The bids were expected to reach into the $2 billion range, but the bidding has now stalled. Hulu is said to now be considering whether the sale is the best option for the site.

News Corp Chief Operating Officer Chase Carey told Reuters at a conference, "We're still evaluating the situation."

Reuters reports that people that have been critical of the planned sale, and have been urging Hulu owners to keep the major distribution channel rather than sell to another firm. Hulu is a joint venture of News Corp, Walt Disney Co and NBC Universal. The fourth owner is Providence Equity Partners, a private equity firm.

Despite the owners considering the sale of Hulu, the company is still investing in content. Kilar said that Hulu would invest over $375 million in content this year.



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By MrBlastman on 9/22/2011 1:19:42 PM , Rating: 2
It doesn't make any sense at all to me at least when I consider that my basic Comcast cable subscription allows me to watch tons of TV shows if I miss them. I know, it's not the same thing because I'm paying for Comcast--but, with those shows if there are commercials (which is occasionally), I can just fast-forward through them. On Hulu, I can't.


By cjohnson2136 on 9/22/2011 3:43:38 PM , Rating: 2
You can only fast forward if you recorded the show and are watching it later. If watching live you can't fast forward. Plus would much rather watch two-three 25-20 seconds commercials then two-three 1.5-2 min commercials


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