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The iPhone 4S/5 is rumored to launch October 4 (image of supposedly leaked screen design).  (Source: PC World)
Fans eagerly await what "magic" their favorite Cupertino, Calif. company will deliver

No Steve Jobs as CEO?  No problem.  

Apple, Inc. (
AAPL) is, according to All Things Digital, preparing to hold an exclusive event on October 4, 2011 to launch the fifth generation iPhone and the final build of iOS 5.  New chief executive Tim Cook is expected to announce the product.

Given Mr. Cook's shy public demeanor, he's expected to recruit plenty of other Apple executives to play supporting roles at the event, including SVP of Marketing Phil Schiller, iOS SVP Scott Forstall, and Internet Software and Services SVP Eddy Cue.  The products themselves are likely to almost take a second-stage show to how Mr. Schiller handles the responsibility of becoming the Apple ringleader.  How he handles that responsibility should serve as a key driver of investor confidence. With stock 
sitting at record highs, it's anyone's guess where it heads next, but it's likely to move after the event.

The name of the upcoming phone is still the topic of much debate.  Some claim that since the hardware update will be more minor, it will be dubbed the "iPhone 4S".  Others claim that it will be named the iPhone 5, in honor of it being the fifth generation model.

As for the product itself, Apple's new iPhone is 
expected to pack a faster processor, possibly an HSPA+ modem, and a larger screen.  The iPhone is also rumored to land on Sprint Nextel Corp.'s (S) U.S. network, possibly with a WiMAX 4G chip.

Even after being on the market for over a year, the iPhone 4 still 
managed to top sales charts at AT&T Inc. (T) and Verizon Communications Inc. (VZ) for every month in calendar Q3 2011.  The iPhone 4 still leads almost all Android phones in screen resolution (960x640 pixels) and in apps (Apple has around 425,000 in the App Store, Google Inc.'s (GOOG) Android Market has around 250,000).  

Aside from the screen, the iPhone 4's hardware lags behind the plethora of high-end Android smartphones in other aspects and its OS still lacks the customization/personalization opportunities of Android (without jailbreaking).

The release may be critical for Apple's long-term prospects.  After all, in the 1980s the Apple II handily outsold the host of IBM compatibles on a single-model basis.  However, its eroding market share from an operating system perspective led developers to abandon it for Microsoft Corp.'s (
MSFT) young MS-DOS platform, and later Windows.  Apple almost went bankrupt in the process.

With Android currently outselling the iPhone 
by a 5-to-2 margin globally and growing market share faster, Apple faces a similar danger today in the smartphone market in the long term.  It has seen some success in its lawsuit campaign [1][2][3][4][5][6][7][8] from banning successful competitors' sales, via claims of patent infringement.  And it runs the risk of seeing its own products banned in some regions.

Thus the iPhone 5 launch event won't necessarily be critical to Apple's near-term sales, which will almost certainly be "record-setting" and spectacular.  What it will be critical to is investors' perception of the company's new CEO and to the company's long-term sales.

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RE: Here we go again
By Reclaimer77 on 9/21/2011 3:14:31 PM , Rating: 3
I'm really not sure what your chief complaint is. A smart phone without an OS is useless. What's so offensive about comparing Android phones to Apple?

If you want to get technical about it, Apple doesn't make their phones either. They are made by Foxconn, a few other cheap ass Chinese manufacturers, and Samsung. The only thing Apple does is slap their name on it and load iOS on it.

In fact if you think about it, it's pretty astounding that a company that exists entirely on marketing consumer devices, has ZERO manufacturing capability. Apple must be the single largest exploiter of cheap oversees labor and manufacturing on the planet.

RE: Here we go again
By BSMonitor on 9/21/11, Rating: -1
RE: Here we go again
By Cheesew1z69 on 9/21/2011 4:46:51 PM , Rating: 2
This article is about Apple and not Android? I must be missing something?

RE: Here we go again
By Reclaimer77 on 9/21/2011 4:54:01 PM , Rating: 1
LOL you're losing it here pal. I think you need a vacation. Or do you actually think it's a GOOD thing you sound just like Tony?

Actually scratch that, Tony actually makes eloquent and well written arguments. Still wrong and biased to the level of insanity, but you won't find him going "WOW DUDE WOW!!!".

My point exactly. It costs $40 and probably runs a version of Android. So comparing this "Android" to selling a smart phone is of what value??

By the way Android smartphone sales already surpassed the iPhone back in 2010. So now who's the idiot here? You're ranting like someone with rabies and your argument hasn't been relevant in over a year. Know what kind of people do that? Fanbois.

Ooops, Android still winning in 2011. Smartphones, not just total handsets. What now, bitch?

RE: Here we go again
By VooDooAddict on 9/21/2011 4:56:12 PM , Rating: 2
sigh... you are missing the point because you are caught up in semantics.

Bottom line is: Phones that run Android (Google) and therefore expand the android ecosystem are outselling iOS (Apple) phones. Potential customers for android apps are currently growing faster then potential targets for iOS apps.

To combat this Apple is: Suing to block competitors; expanding to all the big US carriers; and expanding the lineup to include a lower priced iPhone.

It's true that no other single phone model is outselling the iPhone... But a single device isn't the threat to Apple's iOS. The threat is all the other devices combined chipping away at the total market share. Apples goal is as much of the total pie as possible, not the arbitrary "best selling ribbon."

Imagine the following hypothetical numbers .

Apple sells 10 iOS phones.
Samsung sells 8 android.
HTC sells 7 android.
LG sells 6 android.
Sony sells 6 android.
Motorola sells 3 android.

Sure Apple sold the most individually. But looking at the big picture only 10 of the 30 phones are iOS, the rest are Android. Apple wants as close to 30 of 30 as possible.

RE: Here we go again
By seamonkey79 on 9/21/2011 6:03:03 PM , Rating: 3
It's the same old MS-DOS vs Apple that has been going on for more than 25 years. Apple comes out with something, someone else comes out with something that more people want/can afford, and the Apple fanatics foam at the mouth about how much superior their product is.

Delusions being what they are, it is pointless to argue. Just smile at them like you would at the dog chasing its own tail, and carry on living life.

RE: Here we go again
By Tony Swash on 9/21/11, Rating: 0
RE: Here we go again
By Reclaimer77 on 9/21/2011 7:20:46 PM , Rating: 2
Only you could make closed source and a lack of variety appear to be a good thing.

RE: Here we go again
By Tony Swash on 9/21/11, Rating: -1
"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs

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