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The iPhone 4S/5 is rumored to launch October 4 (image of supposedly leaked screen design).  (Source: PC World)
Fans eagerly await what "magic" their favorite Cupertino, Calif. company will deliver

No Steve Jobs as CEO?  No problem.  

Apple, Inc. (
AAPL) is, according to All Things Digital, preparing to hold an exclusive event on October 4, 2011 to launch the fifth generation iPhone and the final build of iOS 5.  New chief executive Tim Cook is expected to announce the product.

Given Mr. Cook's shy public demeanor, he's expected to recruit plenty of other Apple executives to play supporting roles at the event, including SVP of Marketing Phil Schiller, iOS SVP Scott Forstall, and Internet Software and Services SVP Eddy Cue.  The products themselves are likely to almost take a second-stage show to how Mr. Schiller handles the responsibility of becoming the Apple ringleader.  How he handles that responsibility should serve as a key driver of investor confidence. With stock 
sitting at record highs, it's anyone's guess where it heads next, but it's likely to move after the event.

The name of the upcoming phone is still the topic of much debate.  Some claim that since the hardware update will be more minor, it will be dubbed the "iPhone 4S".  Others claim that it will be named the iPhone 5, in honor of it being the fifth generation model.

As for the product itself, Apple's new iPhone is 
expected to pack a faster processor, possibly an HSPA+ modem, and a larger screen.  The iPhone is also rumored to land on Sprint Nextel Corp.'s (S) U.S. network, possibly with a WiMAX 4G chip.

Even after being on the market for over a year, the iPhone 4 still 
managed to top sales charts at AT&T Inc. (T) and Verizon Communications Inc. (VZ) for every month in calendar Q3 2011.  The iPhone 4 still leads almost all Android phones in screen resolution (960x640 pixels) and in apps (Apple has around 425,000 in the App Store, Google Inc.'s (GOOG) Android Market has around 250,000).  

Aside from the screen, the iPhone 4's hardware lags behind the plethora of high-end Android smartphones in other aspects and its OS still lacks the customization/personalization opportunities of Android (without jailbreaking).

The release may be critical for Apple's long-term prospects.  After all, in the 1980s the Apple II handily outsold the host of IBM compatibles on a single-model basis.  However, its eroding market share from an operating system perspective led developers to abandon it for Microsoft Corp.'s (
MSFT) young MS-DOS platform, and later Windows.  Apple almost went bankrupt in the process.

With Android currently outselling the iPhone 
by a 5-to-2 margin globally and growing market share faster, Apple faces a similar danger today in the smartphone market in the long term.  It has seen some success in its lawsuit campaign [1][2][3][4][5][6][7][8] from banning successful competitors' sales, via claims of patent infringement.  And it runs the risk of seeing its own products banned in some regions.

Thus the iPhone 5 launch event won't necessarily be critical to Apple's near-term sales, which will almost certainly be "record-setting" and spectacular.  What it will be critical to is investors' perception of the company's new CEO and to the company's long-term sales.

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Tony Swash
By Smilin on 9/21/2011 1:09:55 PM , Rating: 0

Please see your doctor right away as that erection will last longer than 4 hours.

RE: Tony Swash
By dark matter on 9/21/2011 1:22:43 PM , Rating: 5
I think it's high time DailyTech started banning obvious trolls or sock puppets.

I'm not fussed personally, it's not my reputation going down the drain by allowing them to continue.

RE: Tony Swash
By Sazabi19 on 9/21/2011 1:57:42 PM , Rating: 1
He's just letting us all know that he is watching *sublimial* that dirty movie *message* between Jobs *saggy* and Cook again *balls* ... eww.

RE: Tony Swash
By Smilin on 9/21/11, Rating: -1
RE: Tony Swash
By MrTeal on 9/21/2011 2:38:45 PM , Rating: 2
I'm not going to dig too deep here, but half your posts this month are on this thread (titled Tony Swash, started by you), and another thread about apple (titled tony swash, started by you).

Could just be a coincidence, or you might have a secret picture of Tony Swash hugging his secret picture of Steve Jobs on your desk.

RE: Tony Swash
By Tony Swash on 9/21/11, Rating: -1
RE: Tony Swash
By Smilin on 9/21/11, Rating: -1
RE: Tony Swash
By retrospooty on 9/21/2011 2:26:01 PM , Rating: 2
"I think it's high time DailyTech started banning obvious trolls"

Then wouldnt that ban you? You aggressively defend every move and product Apple makes, overstating Apple's positive points and ignoring the negatives, while overstating the competitions 's negative points and ignoring their positives.

So much so that every regular reader here knows that on every Apple article posted here you will be littered all over it spreading your spin. You dont post anything at all that isnt Apple related, clearly you have an agenda. This makes you a Troll, and a VERY transparent one at that doesn't it?

RE: Tony Swash
By cserwin on 9/21/2011 2:56:58 PM , Rating: 4
I think it's high time DailyTech started banning obvious trolls or sock puppets.

But then how would Jason Mick ever post and article?

RE: Tony Swash
By NellyFromMA on 9/22/2011 11:24:01 AM , Rating: 3
It amazes me how people religously post here for the purposes of bashing a single relatively unknown editor. (no offense, Jason). You guys must have been victims of bullying and/or had/have no friends.

Unite in your hate against a minor online figure! The world will respect you then! Antisocialites Unite!


RE: Tony Swash
By 91TTZ on 9/21/2011 2:00:25 PM , Rating: 1

"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot

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