announced a new camera system that is called the “Nikon 1” system and includes
J1 and the V1. There is also a new family of lenses and accessories for the
cameras. Nikon claims that the new camera system was built from the ground up
to allow the user to provide amazing image quality, speed, and portability.
The Nikon 1 J1 is an advanced camera
with interchangeable lenses, and can of course capture HD movies as well. The
design of the J1 is made to be pocketable for easy portability and the camera
has a fast new hybrid autofocus system. Nikon says that the J1 can capture a
photo instantly with the touch of the shutter button while recording 1080p
video at the same time using a new motion snapshot feature. The J1 uses a new
range of lenses called the 1 NIKKOR lens system that use precision optics for
high quality images.
“The needs of the consumer are changing and the world is becoming one of visual
conversation, which paves the way for the next chapter in image capture
devices. The new Nikon 1 system is the culmination of more than 75 years of
optical excellence and relentless pursuit to the unrivaled technological
advancements in camera technology,” said Bo Kajiwara, Director of Marketing,
Nikon Inc. “Nikon’s new 1 J1 camera allows consumers to have confidence in a
new way to express themselves, with amazing speed, versatility, ease of use and
The J1 comes in several colors and has a new CX-format 10.1-megapixel
high-speed AF CMOS sensor. It also has a native ISO range of 100-3200 with 6400
Hi-1 setting. The new camera also uses the EXPEED 3 image processing engine
with dual-cores. The processor also works to maximize the battery life. The
auto focus system in the camera is a 73-point system that evaluates the scene
continuously to get the best quality possible. The J1 can also shoot at ten
frames per second with full adaptive AF. If speed is more important, the camera
can also hit 60 frames per second with AF locked.
The camera also has a motion snapshot setting and lots of other settings and
controls. There are a number of fashion accessories available for the camera
with cases and leather neck and hand straps that are color coordinated. The HD
video can be captured in 1080p 30fps and in 1080i with 60fps speeds. The
highest speed will is 1200fps for slow motion effects at less than HD
resolutions. A single HD movie can be recorded for 29 minutes.
The V1 is also an interchangeable lens camera that is hailed as the smallest in
the world with interchangeable lenses. It has a 1.4 million dot electronic
viewfinder and a mechanical shutter in addition to the electronic shutter. It
also has a multi-accessory port for attaching things like a Speedlight.
and V1 will both launch in October with the J1 at $649.95 with a 10-30mm lens
and the V1 will cost $899.95 with the same 10-30mm lens.