Print 56 comment(s) - last by gmanthebrave.. on Sep 28 at 12:59 PM

U.S. subscriber predictions have been cut from 25 million to 24 million

Netflix has had a lot of troubles since it began making big changes to its service. It first increased the prices of its plans back in July, which outraged customers to the point of jamming Netflix's customer service phone lines.

To make matters worse, Starz decided not to renew its contract with the company because Netflix wouldn't make subscribers pay a premium price for Starz content. This means Netflix will lose Disney and Sony-related programming come February.

Now, Netflix is 
cutting its third-quarter forecast by 1 million U.S. subscribers, and has realized the full extent of customer wrath since raising plan prices by 60 percent as well as splitting DVD plans from streaming plans. 

"We know our decision to split our services has upset many of our subscribers, which we don't take lightly, but we believe the split will help us make our services better for subscribers and shareholders for years to come," said Netflix. 

The company is now predicting 24 million U.S. subscribers by the end of the third quarter, which has been reduced from a previous forecast of 25 million. Originally, Netflix predicted that 3 million subscribers would move to the DVD-only plan while 22 million would transfer to the streaming-only plan. Now, these predictions have fallen to 2.2 million DVD-only subscribers and 21.8 million streaming-only subscribers. 

"Clearly, if the third quarter is slipping, there's risk to the fourth quarter, as the year-ago period was a time when everything went right for Netflix," said Barton Crockett, a Lazard Capital analyst.

Despite the cuts in U.S. subscriber predictions, Netflix has maintained its third-quarter financial forecast and international subscriber outlook. 

Netflix has said that it needed to raise prices in order to 
afford the hundreds of millions of dollars it takes to purchase licensing rights from movie studios and television networks. These licenses help Netflix build its digital library. 

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RE: Seriously...
By JohnWPB on 9/15/2011 5:40:47 PM , Rating: 2
Reclaimer77, I've been here on dailytech for quite a while now, but just recently registered. I sure with I knew how to raise the rating on your post, as I feel the exact way.

For all those that think Netflix is a ripoff, just go to Comcast and pay for their premium movie packages, and see how much you end up paying!

Plus they carry the same movies over and over for the next month.

Netflix might not be cheap, but it's a HECK OF A LOT cheaper than Starz, HBO, and all the rest!

RE: Seriously...
By ClownPuncher on 9/15/2011 6:27:58 PM , Rating: 2
Netflix is only cheap if you use it as much as you can. If you've been a member for years and can't find anything new to watch, $10 a month at RedBox is cheaper.

RE: Seriously...
By Reclaimer77 on 9/15/2011 7:43:41 PM , Rating: 3
Yeah and for only $80+ a month on cable TV you can catch the new "Dancing With the Stars" or HBO's endless reruns of movies!


RE: Seriously...
By Icebain on 9/16/2011 6:28:22 AM , Rating: 3
Don't forget Jersey Shore....the epitome example of the degradation of our society.

RE: Seriously...
By Dr of crap on 9/16/2011 8:55:53 AM , Rating: 2
DWTS is FREE over the air!

RE: Seriously...
By ClownPuncher on 9/16/2011 6:01:23 PM , Rating: 2
Why would you pay for cable TV? Outmoded concept. The argument that there is only Netflix or $80 month cable TV is ludicrous.

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