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We attended Intel's cooling presentation this morning.

Intel's engineer complains that Apple is more concerned about making its products pretty than fixing their overheating problems.
What can Intel do to stop companies like Apple from selling overheating designs? "Nothing", presenter says.

In the quick IDF 2011 notes category, we wanted to share a humorous exchange we had with an Intel Corp. (INTC) engineer.  Joshua Linden-Levy is a "Mechanical Pathfinding Engineer" at Intel and delivered a terrific presentation on cooling in Oak Trail, the Intel Atom platform that replaces Pine Trail.

In the presentation Mr. Linden-Levy discussed how the target temperature for laptops was 58 Celsius, according to industry standards.  Given the high temperatures long suffered by various editions of Apple, Inc.'s (AAPL) MacBook Pros, we wanted to ask him how Intel plans to keep its partners (like Apple) from violating the proposed thermal guidelines on Oak Trail and its other product lines (Apple is unlikely to use Oak Trail, but typically uses other Intel's mainstream notebook and desktop processor lines in its models).

During the Q&A session Mr. Linden-Levy acknowledged hearing about Apple's laptop thermal issues.  What can Intel do prevent partners from committing such thermal botch jobs?  "Nothing," says Mr. Linden-Levy, "[the manufacturer will] just get a bad reputation among consumers."

As we discussed the issue further he added, "Well as you know, with Apple their chief priority is always form and looks -- everything else, including cooling design is an afterthought."

We found the presenter's informed, earnest unscripted dialogue about one of his company's largest partners refreshing.

Currently the thermal problem-plagued MacBook Pro models sell for almost twice the price of comparable hardware models from ASUSTEK Computer Inc. (TPE:2357).  Of course ASUSTEK's laptops lack the special aluminum unibody -- but when that unibody can get as hot as 100 degrees Celsius, it's hardly a selling point.

To be fair, less pricey models from 
Sony Corp. (TYO:6758) and Dell, Inc. (DELLhave suffered from similar issues [1][2].  Unlike these companies, though, Apple often refuses to recall or fully patch its faulty products.


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Oy Vey!
By oyvey on 9/16/2011 1:24:52 AM , Rating: 1
This Article has so many stretched truths- and many comments following this article are full of BS.

#1 While I have at least one of each kind of computer (windows, linux, mac & android phone) the personal experience I've had on my mac has left my windows machine about as used as a doorstop. I think most people who use one end up feeling the same way... (not that I care if YOU don't want to use one. Just don't flame out of ignorance).

#2 A windows based laptop with comparable hardware actually costs MORE. Do a little digging into the actual hardware and you will find this out quickly enough. Don't just look at the surface statistics.

#3 I've never had a single overheating issue with my early 2011 model 17" 2.3GHz quad core macbook pro- even while gaming.

#4 The quote claiming that mac's do not make use of the i5/i7 Intel chips turbo boost is hilarious.

#5 No time for the other half truths or responses to misinformed comments.

#6 "We are sorry for the inconvenience but we've determined you ... may possibly be a robot." - Thanks DailyTech. Spot on.




RE: Oy Vey!
By brandonicus on 9/17/2011 9:34:31 PM , Rating: 2
1. I love my Windows machine...as do most of the people I know. I'm sorry you haven't enjoyed yours. You seem bias to Mac (that's fine), so that might have something to do with you using the windows machine as a doorstop (a very expensive doorstop, sell it, or donate it maybe?).

2. I've done the digging, and so has everyone else...have you? I'm guessing not, because you are very wrong.

3. Good for you.

4. They use turbo boost. So yeah, funny I guess.

5. You are right. I guess I shouldn't have responded to you. Oh well.

6. Unless you are very Jewish, be careful with how often you say Oy Vey...it gets very annoying.


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