IDF 2011: Intel Presenter Complains Cooling is an "Afterthought" for Apple
September 14, 2011 6:26 PM
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We attended Intel's cooling presentation this morning.
Intel's engineer complains that Apple is more concerned about making its products pretty than fixing their overheating problems.
What can Intel do to stop companies like Apple from selling overheating designs? "Nothing", presenter says.
In the quick
notes category, we wanted to share a humorous exchange we had with an Intel Corp. (
) engineer. Joshua Linden-Levy is a "Mechanical Pathfinding Engineer" at Intel and delivered a terrific presentation on cooling in
, the Intel Atom platform
In the presentation Mr. Linden-Levy discussed how the target temperature for laptops was 58 Celsius, according to industry standards. Given the high temperatures
by various editions of Apple, Inc.'s (
) MacBook Pros, we wanted to ask him how Intel plans to keep its partners (like Apple) from violating the proposed thermal guidelines on
and its other product lines (Apple is unlikely to use
, but typically uses other Intel's mainstream notebook and desktop processor lines in its models).
During the Q&A session Mr. Linden-Levy acknowledged hearing about Apple's laptop thermal issues. What can Intel do prevent partners from committing such thermal botch jobs? "Nothing," says Mr. Linden-Levy, "[the manufacturer will] just get a bad reputation among consumers."
As we discussed the issue further he added, "Well as you know, with Apple their chief priority is always form and looks -- everything else, including cooling design is an afterthought."
We found the presenter's informed, earnest unscripted dialogue about one of his company's largest partners refreshing.
thermal problem-plagued MacBook Pro models
sell for almost twice the price of comparable hardware models from
ASUSTEK Computer Inc. (
). Of course ASUSTEK's laptops lack the special aluminum unibody -- but when that unibody can get
as hot as 100 degrees Celsius
, it's hardly a selling point.
To be fair, less pricey models from
Sony Corp. (
) and Dell, Inc. (
have suffered from similar issues [
]. Unlike these companies, though, Apple often refuses to recall or fully patch its faulty products.
This article is over a month old, voting and posting comments is disabled
RE: Idiots have to be idiots.
9/15/2011 3:13:15 PM
My 2010 i7 MBP also utilises Turbo Boost (just checked to be 100% certain) and I have absolutely zero problems related to thermal performance at all.
This is simply another case of zealots throwing handfuls of mud at Apple knowing that if there's enough of it the ignorant will start to listen.
And to address the person who cast doubt of the top left hand corner of the machine being the hottest location. This has nothing to do with inefficiency of the power supply (it takes a long time to get up to temperature) and everything to do with the fact that this portion of the machine is not actively cooled, instead sinking heat through the case.
Once the machine reaches X temperature (by no means uncomfortable to the touch) the delta with the ambient temperature is easily sufficient to take away heat at the same rate it's produced.
It's really no big deal, better than a plastic case that traps the heat internally and relies on more fans for cooling.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
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