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We attended Intel's cooling presentation this morning.

Intel's engineer complains that Apple is more concerned about making its products pretty than fixing their overheating problems.
What can Intel do to stop companies like Apple from selling overheating designs? "Nothing", presenter says.

In the quick IDF 2011 notes category, we wanted to share a humorous exchange we had with an Intel Corp. (INTC) engineer.  Joshua Linden-Levy is a "Mechanical Pathfinding Engineer" at Intel and delivered a terrific presentation on cooling in Oak Trail, the Intel Atom platform that replaces Pine Trail.

In the presentation Mr. Linden-Levy discussed how the target temperature for laptops was 58 Celsius, according to industry standards.  Given the high temperatures long suffered by various editions of Apple, Inc.'s (AAPL) MacBook Pros, we wanted to ask him how Intel plans to keep its partners (like Apple) from violating the proposed thermal guidelines on Oak Trail and its other product lines (Apple is unlikely to use Oak Trail, but typically uses other Intel's mainstream notebook and desktop processor lines in its models).

During the Q&A session Mr. Linden-Levy acknowledged hearing about Apple's laptop thermal issues.  What can Intel do prevent partners from committing such thermal botch jobs?  "Nothing," says Mr. Linden-Levy, "[the manufacturer will] just get a bad reputation among consumers."

As we discussed the issue further he added, "Well as you know, with Apple their chief priority is always form and looks -- everything else, including cooling design is an afterthought."

We found the presenter's informed, earnest unscripted dialogue about one of his company's largest partners refreshing.

Currently the thermal problem-plagued MacBook Pro models sell for almost twice the price of comparable hardware models from ASUSTEK Computer Inc. (TPE:2357).  Of course ASUSTEK's laptops lack the special aluminum unibody -- but when that unibody can get as hot as 100 degrees Celsius, it's hardly a selling point.

To be fair, less pricey models from 
Sony Corp. (TYO:6758) and Dell, Inc. (DELLhave suffered from similar issues [1][2].  Unlike these companies, though, Apple often refuses to recall or fully patch its faulty products.

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RE: That explains it
By Onimuto on 9/15/2011 11:30:38 AM , Rating: 1
Well let see apple custer service. Ok let go at it. 100,000,000 of people buy them really now I am the only person I know in real life that owns a sandy bridge mbp. I know more who own iPhones including my self mainly becuase I helped spread the virus of getting iPhones ,which I now regrette.
Only after showing people how to jailbreak did they want the iPhone anyway.
Problems with my apple devices
1. iPhone 8g digitizer broke
2. IPhone 3G broken receiver
3 iPhone 3G head phone jack and bottom comunicaton/charger port worked when it wanted to broken logic board (note this was the phone apple store gave me replace the broken receiver)
4 iPhone 3G over heating shutting off stuck at apple logo ( note this is the phone apple store gave me to replace the broken logic board)
5 iPhone 4 home screen button broken
6 iPhone 4 silent button and volume button broken( this was the phone replaced for broken home screen button)
Now on my third iPhone 4 actually has survived for over 10 months
No I didn't get the 3GS junk no real up grade from 3G.
1 Mac book pro stuck at load screen. new Mac book pro replaced . Problem motherboard. But hey I can't complain to much this Mac book I recived from fixing a car. Was replaced with a Macbook pro instire which had 4 more gigs of ram total of 8 gigs still has the slow ass 5200 rpm hdd.
At the apple store customer service was good. But not any different fro what best but does, petco, sears, ect.
I'm trying Tony I really am I MacBook pro every day to get used of the os. But still turn to my msi at the end of the day. Still feel sorry for my friend who shelled out $2800 to buy this thing. I paid $1,800 for my msi which far better hardware side.

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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