IDF 2011: Intel Presenter Complains Cooling is an "Afterthought" for Apple
September 14, 2011 6:26 PM
comment(s) - last by
We attended Intel's cooling presentation this morning.
Intel's engineer complains that Apple is more concerned about making its products pretty than fixing their overheating problems.
What can Intel do to stop companies like Apple from selling overheating designs? "Nothing", presenter says.
In the quick
notes category, we wanted to share a humorous exchange we had with an Intel Corp. (
) engineer. Joshua Linden-Levy is a "Mechanical Pathfinding Engineer" at Intel and delivered a terrific presentation on cooling in
, the Intel Atom platform
In the presentation Mr. Linden-Levy discussed how the target temperature for laptops was 58 Celsius, according to industry standards. Given the high temperatures
by various editions of Apple, Inc.'s (
) MacBook Pros, we wanted to ask him how Intel plans to keep its partners (like Apple) from violating the proposed thermal guidelines on
and its other product lines (Apple is unlikely to use
, but typically uses other Intel's mainstream notebook and desktop processor lines in its models).
During the Q&A session Mr. Linden-Levy acknowledged hearing about Apple's laptop thermal issues. What can Intel do prevent partners from committing such thermal botch jobs? "Nothing," says Mr. Linden-Levy, "[the manufacturer will] just get a bad reputation among consumers."
As we discussed the issue further he added, "Well as you know, with Apple their chief priority is always form and looks -- everything else, including cooling design is an afterthought."
We found the presenter's informed, earnest unscripted dialogue about one of his company's largest partners refreshing.
thermal problem-plagued MacBook Pro models
sell for almost twice the price of comparable hardware models from
ASUSTEK Computer Inc. (
). Of course ASUSTEK's laptops lack the special aluminum unibody -- but when that unibody can get
as hot as 100 degrees Celsius
, it's hardly a selling point.
To be fair, less pricey models from
Sony Corp. (
) and Dell, Inc. (
have suffered from similar issues [
]. Unlike these companies, though, Apple often refuses to recall or fully patch its faulty products.
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RE: Of course not
9/15/2011 11:29:39 AM
Unfortunately that doesn't sound too far from the truth...
My 2007 white MacBook had troubles 3 months into ownership and Apple refused to acknowledge that there was a problem with my DVD drive or even replace it. It died a month later. Then the laptop got really hot and then refused to boot in 2010, meanwhile my 2007 Thinkpad T60 is still alive and kicking. Apple even had the nerve to tell me I shouldn't have been so rough with the notebook (I complained of cracking) then when I explained that the MacBook was on my desk for 80% of the time and in a well padded hardcase during travel the "Genius" says that it's meant to be portable.
My brother's year old MacBook Pro is now suffering from constant spinning circles after a security update and Apple quoted the AppleCare sales pitch then told him to shove off (not in those words but the tone).
Still, I haven't found a laptop that has a trackpad that was as nice to use as the one on the MacBook.
RE: Of course not
9/15/2011 4:04:48 PM
But after all this i bet you and your brother still buy another Mac at some point, even when you know they are inferior. It's a bizarre thing that many Apple users do. There Apple products break and have loads of issues, then they get treated like **** by the smug customer service, yet these people will then buy another Mac. Or even rate customer satisfaction high in polls. Talk about brainwashing.
RE: Of course not
9/15/2011 8:57:28 PM
nope. I'm sticking with thinkpads and my brother would continue using his mac. The trackpad is what I miss the most about MacBooks though but for reliability it's gonna be Thinkpads or Toughbooks.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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