IDF 2011: Intel Presenter Complains Cooling is an "Afterthought" for Apple
September 14, 2011 6:26 PM
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We attended Intel's cooling presentation this morning.
Intel's engineer complains that Apple is more concerned about making its products pretty than fixing their overheating problems.
What can Intel do to stop companies like Apple from selling overheating designs? "Nothing", presenter says.
In the quick
notes category, we wanted to share a humorous exchange we had with an Intel Corp. (
) engineer. Joshua Linden-Levy is a "Mechanical Pathfinding Engineer" at Intel and delivered a terrific presentation on cooling in
, the Intel Atom platform
In the presentation Mr. Linden-Levy discussed how the target temperature for laptops was 58 Celsius, according to industry standards. Given the high temperatures
by various editions of Apple, Inc.'s (
) MacBook Pros, we wanted to ask him how Intel plans to keep its partners (like Apple) from violating the proposed thermal guidelines on
and its other product lines (Apple is unlikely to use
, but typically uses other Intel's mainstream notebook and desktop processor lines in its models).
During the Q&A session Mr. Linden-Levy acknowledged hearing about Apple's laptop thermal issues. What can Intel do prevent partners from committing such thermal botch jobs? "Nothing," says Mr. Linden-Levy, "[the manufacturer will] just get a bad reputation among consumers."
As we discussed the issue further he added, "Well as you know, with Apple their chief priority is always form and looks -- everything else, including cooling design is an afterthought."
We found the presenter's informed, earnest unscripted dialogue about one of his company's largest partners refreshing.
thermal problem-plagued MacBook Pro models
sell for almost twice the price of comparable hardware models from
ASUSTEK Computer Inc. (
). Of course ASUSTEK's laptops lack the special aluminum unibody -- but when that unibody can get
as hot as 100 degrees Celsius
, it's hardly a selling point.
To be fair, less pricey models from
Sony Corp. (
) and Dell, Inc. (
have suffered from similar issues [
]. Unlike these companies, though, Apple often refuses to recall or fully patch its faulty products.
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RE: That explains it
9/15/2011 10:46:00 AM
This upsets techies not because Apple products make their customers happy, but because these Apple products are worse then the competitors' products in the eyes of techies.
A small illustrative example for you. A really tiny Sansa Clip+ 16GB MP3 player does the same thing as iPod nano 16GB but costs half as much.
In the eyes of a techie like me this Sansa is the best MP3 player on the market, and all the Apple customers are braindead idiots for paying DOUBLE the price essentially just for the fruity logo.
However, this does not upset us that much, but there is the other more serious reason for a techie to be upset. This is the frivolous use of the fake "patents" by Apple as described here:
When a techie sees beloved Samsung devices being banned by these fake "patents" (why they are fake and should be eradicated ASAP is explained at the link above) applied by Apple - this is quite a reason to be upset.
I think they are even more upset about Samsung's stupidity not to "patent" all those fake fishy sketches and vague drawings. Who'd know these fake "patents" even existed in Europe? Now Samsung knows but it's too late.
This is why we are really upset, Tony :)
RE: That explains it
9/15/2011 3:17:27 PM
The majority of techies I know moved to Macs in the years since the Intel switch, happy to be able to ditch the sh1t that passes for products from most other PC makers.
Another small illustrative example - find an 11" 'ultrabook' at a better price than a MacBook Air. With Thunderbolt, please. It typically just depends on where in the products refresh-cycle you looks. By the time the next Air refresh happens, you'll be able to say 'look, it costs $100 more than X', and then suddenly it will be better than the competition again at an equal or better price. This happens across the majority of the products, if not all. In the case of many of the products, you get to weigh more than just hardware though - I'll pay more just to not have to run Windows and to have access to nicer apps on the portable devices.
The good news is that I don't think you're a braindead idiot for choosing poorly designed products in order to save a few dollars, you're just tasteless. :)
Sansa may be fine now, but given that I moved from my Archos & Creative players years ago to iPods that were smaller, nicer to navigate (the wheel crushed the nav of the competition of the time, not to even mention the touch...), became WAY more useful (web/mail/photos/apps), and are nicer to sync (and will be getting streaming of my library over the internet shortly, to boot), AND that my player now is also my phone, I'm not sure it's relevant. Dedicated MP3 players have the same future as printers - they'll be around, but it's not exactly the center of the technology universe nowadays.
The "Community Design" isn't a patent issue, it's trade dress. Try selling a car that looks like a Ferrari with a Samsung logo on it and let us know how that goes.
RE: That explains it
9/19/2011 5:49:03 PM
Frankly, your post is really part uninformative and part moronic. A 17" Macbook Pro served only slightly better than my coffee maker at making heat. There is a saying in architectural design (points if you know know who said it) that goes "form follows function". I think the Asus G73 (now G74 and so on) were and still are superior to the Macbook Pro 17" series. Difference in price in that area: $800-$1000 pending on configuration of the Apple. Frankly if I have to go out and make revisions on the road, I'd rather have a functional, competent laptop than something that makes for an impressive compact heater. But if I wanted that I'd get a Dyson heater thank you. And I'd need something beefier than what I'd get with a Macbook Air.
Secondly the best and most affordable ultra~thin in my experience are the Toshiba Protege series. A Protege runs for about $700 with 13" screen size and 3.2 lbs weight. That would be a significant ratio of nearly 2:1 for price with a 13" Macbook Air going for $1299 and weighing only a 1/4 pound lighter at 2.9 lbs total weight. That might be the difference of 3 snickers bars in weight.
And I'm going to put this out there to clarify your words of "wisdom". Anyone who knows something more than the next person is now-a-days called a techie. The wanna-be trendies and hipsters get Apple PC's, those who have a pretty good knowledge level rating above average also get Apple. But the people who just know their sh*t get PC's and install Linux or make their own desktops.
At the end of the day, Intel has a point where if your going to make a product that looks good but isn't functional "WHAT'S THE F**KEN USE OF IT!".
And for the record, you actually get a better audio (and always did) with a Zune than you ever got with an iPod. You got better video viewing with an iPod however.
I prefer to be an informed shopper and product advocate and frankly that Macbook Air example of being $100 more is closer to oh $300 if you go 11" to $700. But hey if being off by $200 is no big deal to you, feel free to mail me the difference. And as a side joke I've seen a Samsung logo on a Ferrari, its called race car advertising. Pick a better example next time fanboy.
"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke
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