backtop


Print 76 comment(s) - last by evo slevven.. on Sep 19 at 5:49 PM


We attended Intel's cooling presentation this morning.

Intel's engineer complains that Apple is more concerned about making its products pretty than fixing their overheating problems.
What can Intel do to stop companies like Apple from selling overheating designs? "Nothing", presenter says.

In the quick IDF 2011 notes category, we wanted to share a humorous exchange we had with an Intel Corp. (INTC) engineer.  Joshua Linden-Levy is a "Mechanical Pathfinding Engineer" at Intel and delivered a terrific presentation on cooling in Oak Trail, the Intel Atom platform that replaces Pine Trail.

In the presentation Mr. Linden-Levy discussed how the target temperature for laptops was 58 Celsius, according to industry standards.  Given the high temperatures long suffered by various editions of Apple, Inc.'s (AAPL) MacBook Pros, we wanted to ask him how Intel plans to keep its partners (like Apple) from violating the proposed thermal guidelines on Oak Trail and its other product lines (Apple is unlikely to use Oak Trail, but typically uses other Intel's mainstream notebook and desktop processor lines in its models).

During the Q&A session Mr. Linden-Levy acknowledged hearing about Apple's laptop thermal issues.  What can Intel do prevent partners from committing such thermal botch jobs?  "Nothing," says Mr. Linden-Levy, "[the manufacturer will] just get a bad reputation among consumers."

As we discussed the issue further he added, "Well as you know, with Apple their chief priority is always form and looks -- everything else, including cooling design is an afterthought."

We found the presenter's informed, earnest unscripted dialogue about one of his company's largest partners refreshing.

Currently the thermal problem-plagued MacBook Pro models sell for almost twice the price of comparable hardware models from ASUSTEK Computer Inc. (TPE:2357).  Of course ASUSTEK's laptops lack the special aluminum unibody -- but when that unibody can get as hot as 100 degrees Celsius, it's hardly a selling point.

To be fair, less pricey models from 
Sony Corp. (TYO:6758) and Dell, Inc. (DELLhave suffered from similar issues [1][2].  Unlike these companies, though, Apple often refuses to recall or fully patch its faulty products.


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Of course not
By fteoath64 on 9/15/2011 9:33:32 AM , Rating: 5
Apple will say "it is NOT a design flaw", it is intentional that the product has built in obsolescence!. After AppleCare expires, the machine is unlikely to last a few months longer. Just look at the stats. They encourage users to upgrade every 2-3 years hence, ensuring repeat business!. It is Job's brilliance to have world full of suckers buying their stuff.

Or else the battery dies and one has to spend plenty $$$ just to get them replaced. Yet will not last another 12 months ...

Yeah, Build-in obsolescence is their model!.


RE: Of course not
By Omega215D on 9/15/2011 11:29:39 AM , Rating: 2
Unfortunately that doesn't sound too far from the truth...

My 2007 white MacBook had troubles 3 months into ownership and Apple refused to acknowledge that there was a problem with my DVD drive or even replace it. It died a month later. Then the laptop got really hot and then refused to boot in 2010, meanwhile my 2007 Thinkpad T60 is still alive and kicking. Apple even had the nerve to tell me I shouldn't have been so rough with the notebook (I complained of cracking) then when I explained that the MacBook was on my desk for 80% of the time and in a well padded hardcase during travel the "Genius" says that it's meant to be portable.

My brother's year old MacBook Pro is now suffering from constant spinning circles after a security update and Apple quoted the AppleCare sales pitch then told him to shove off (not in those words but the tone).

Still, I haven't found a laptop that has a trackpad that was as nice to use as the one on the MacBook.


RE: Of course not
By B3an on 9/15/11, Rating: 0
RE: Of course not
By Omega215D on 9/15/2011 8:57:28 PM , Rating: 2
nope. I'm sticking with thinkpads and my brother would continue using his mac. The trackpad is what I miss the most about MacBooks though but for reliability it's gonna be Thinkpads or Toughbooks.


"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki