Print 76 comment(s) - last by evo slevven.. on Sep 19 at 5:49 PM

We attended Intel's cooling presentation this morning.

Intel's engineer complains that Apple is more concerned about making its products pretty than fixing their overheating problems.
What can Intel do to stop companies like Apple from selling overheating designs? "Nothing", presenter says.

In the quick IDF 2011 notes category, we wanted to share a humorous exchange we had with an Intel Corp. (INTC) engineer.  Joshua Linden-Levy is a "Mechanical Pathfinding Engineer" at Intel and delivered a terrific presentation on cooling in Oak Trail, the Intel Atom platform that replaces Pine Trail.

In the presentation Mr. Linden-Levy discussed how the target temperature for laptops was 58 Celsius, according to industry standards.  Given the high temperatures long suffered by various editions of Apple, Inc.'s (AAPL) MacBook Pros, we wanted to ask him how Intel plans to keep its partners (like Apple) from violating the proposed thermal guidelines on Oak Trail and its other product lines (Apple is unlikely to use Oak Trail, but typically uses other Intel's mainstream notebook and desktop processor lines in its models).

During the Q&A session Mr. Linden-Levy acknowledged hearing about Apple's laptop thermal issues.  What can Intel do prevent partners from committing such thermal botch jobs?  "Nothing," says Mr. Linden-Levy, "[the manufacturer will] just get a bad reputation among consumers."

As we discussed the issue further he added, "Well as you know, with Apple their chief priority is always form and looks -- everything else, including cooling design is an afterthought."

We found the presenter's informed, earnest unscripted dialogue about one of his company's largest partners refreshing.

Currently the thermal problem-plagued MacBook Pro models sell for almost twice the price of comparable hardware models from ASUSTEK Computer Inc. (TPE:2357).  Of course ASUSTEK's laptops lack the special aluminum unibody -- but when that unibody can get as hot as 100 degrees Celsius, it's hardly a selling point.

To be fair, less pricey models from 
Sony Corp. (TYO:6758) and Dell, Inc. (DELLhave suffered from similar issues [1][2].  Unlike these companies, though, Apple often refuses to recall or fully patch its faulty products.

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RE: Of course not
By rburnham on 9/15/2011 9:29:16 AM , Rating: 2
I can understand using the metal case as a heatsink, but only up to a point. When the case is hitting triple digit temperatures, that's bad for male genitals.

RE: Of course not
By ICBM on 9/15/2011 11:38:21 AM , Rating: 2
Aluminum cases don't help as much as we originally would have thought. Look at Coolermaster and Lian Li, they originally advertised since it was aluminum it would be cooler. But testing showed otherwise.

RE: Of course not
By mindless1 on 9/15/2011 7:31:53 PM , Rating: 2
It helps (some) if you use the case as a heatsink, with a good transfer junction area, not if it's just the container with mostly air conduction.

RE: Of course not
By LordSojar on 9/17/2011 7:25:34 PM , Rating: 2
that's bad for male genitals

Mac owners have no genitals... they produce by binary fission. Why do you think there are so many derpy Mac owners who all dress and basically look the same as well as acting the same? Give you a hint: They aren't reproducing with intelligent humans.

RE: Of course not
By darkpuppet on 9/19/2011 4:05:44 PM , Rating: 2
When the case is hitting triple digit temperatures, that's bad for male genitals.

I'm pretty sure that triple digit temps are bad for female genitals too.

... or pretty much any genital that doesn't belong to a fire elemental.

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