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We attended Intel's cooling presentation this morning.

Intel's engineer complains that Apple is more concerned about making its products pretty than fixing their overheating problems.
What can Intel do to stop companies like Apple from selling overheating designs? "Nothing", presenter says.

In the quick IDF 2011 notes category, we wanted to share a humorous exchange we had with an Intel Corp. (INTC) engineer.  Joshua Linden-Levy is a "Mechanical Pathfinding Engineer" at Intel and delivered a terrific presentation on cooling in Oak Trail, the Intel Atom platform that replaces Pine Trail.

In the presentation Mr. Linden-Levy discussed how the target temperature for laptops was 58 Celsius, according to industry standards.  Given the high temperatures long suffered by various editions of Apple, Inc.'s (AAPL) MacBook Pros, we wanted to ask him how Intel plans to keep its partners (like Apple) from violating the proposed thermal guidelines on Oak Trail and its other product lines (Apple is unlikely to use Oak Trail, but typically uses other Intel's mainstream notebook and desktop processor lines in its models).

During the Q&A session Mr. Linden-Levy acknowledged hearing about Apple's laptop thermal issues.  What can Intel do prevent partners from committing such thermal botch jobs?  "Nothing," says Mr. Linden-Levy, "[the manufacturer will] just get a bad reputation among consumers."

As we discussed the issue further he added, "Well as you know, with Apple their chief priority is always form and looks -- everything else, including cooling design is an afterthought."

We found the presenter's informed, earnest unscripted dialogue about one of his company's largest partners refreshing.

Currently the thermal problem-plagued MacBook Pro models sell for almost twice the price of comparable hardware models from ASUSTEK Computer Inc. (TPE:2357).  Of course ASUSTEK's laptops lack the special aluminum unibody -- but when that unibody can get as hot as 100 degrees Celsius, it's hardly a selling point.

To be fair, less pricey models from 
Sony Corp. (TYO:6758) and Dell, Inc. (DELLhave suffered from similar issues [1][2].  Unlike these companies, though, Apple often refuses to recall or fully patch its faulty products.


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RE: It just works
By lukarak on 9/15/2011 1:51:43 AM , Rating: -1
Well, Apple fixed my 4 year old MB free of charge. I have owned problematic laptops from everybody except dell and lenovo (HP, Sony, Acer, IBM), and have never seen a better customer service.


RE: It just works
By spamreader1 on 9/15/2011 9:18:41 AM , Rating: 4
You've obviously never purchased one of the 5 year onsite NBD warranties from Dell then. I've had numerous laptops repaired all over the states for our workers. Next day service, no hastle other that co-ordinating with thier 3rd party companies that perform the repairs to get in touch with the person holding the broken laptop. The extra warranty cost is easily worth it over having to ship laptops off to be repaired.


RE: It just works
By krazyderek on 9/15/11, Rating: -1
RE: It just works
By Dr of crap on 9/15/2011 10:32:41 AM , Rating: 2
Hmmmm....
I bought a Dell for my daughter at college and a Toshiba for my son at college, both of them picked the laptop they wanted. The Dell is just over three years no problems. The Toshiba 4 months and still good. My wife has a Dell error free for 3 years. Before that she had a Toshiba for 4 years no problems. I do not buy a brand, I buy what has the options I want.

Just like cars, they're all the same with options, fancy bells and whistles, you can add.

NOT ALL laptops do not have problems.


RE: It just works
By xenol on 9/15/2011 11:35:37 AM , Rating: 5
quote:
As for heat, get a cooling pad

Why?

I don't understand the point of buying a product if I need another to solve what is an easily solvable (on their end) problem. The first thing Apple can do to reduce heating issues is to stop putting a massive glob of thermal grease on the chips. A lot of reports I've seen where people take apart their Macs and redo the grease application saw a temperature drop of at least 10-20C.

So you can have instantly cooler laptops and use less supply in manufacturing. It's win-win for everyone.

Also I'm actually glad to purchase cooler laptops. Both notebooks I've owned can be used as a laptop because they run that cool. But you can't have an Apple laptop, no no, Apple even said the reason they're called notebooks is because they're too hot for laps.


RE: It just works
By jimbojimbo on 9/15/2011 12:52:07 PM , Rating: 4
quote:
Every laptop has heating issues when you run a stress test
I may have thought this at one point since my cheapo Averatec ran very hot. However I've been using a Thinkpad x200 for over 2 years now and you could stress the hell out of that thing and the bottom remains perfectly room temperature. I'm actually astonished and it performs excellently. Just because you've only used bad hardware doesn't mean that's the norm. It just means you're getting suckered all the time.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer














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