IDF 2011: Intel Presenter Complains Cooling is an "Afterthought" for Apple
September 14, 2011 6:26 PM
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We attended Intel's cooling presentation this morning.
Intel's engineer complains that Apple is more concerned about making its products pretty than fixing their overheating problems.
What can Intel do to stop companies like Apple from selling overheating designs? "Nothing", presenter says.
In the quick
notes category, we wanted to share a humorous exchange we had with an Intel Corp. (
) engineer. Joshua Linden-Levy is a "Mechanical Pathfinding Engineer" at Intel and delivered a terrific presentation on cooling in
, the Intel Atom platform
In the presentation Mr. Linden-Levy discussed how the target temperature for laptops was 58 Celsius, according to industry standards. Given the high temperatures
by various editions of Apple, Inc.'s (
) MacBook Pros, we wanted to ask him how Intel plans to keep its partners (like Apple) from violating the proposed thermal guidelines on
and its other product lines (Apple is unlikely to use
, but typically uses other Intel's mainstream notebook and desktop processor lines in its models).
During the Q&A session Mr. Linden-Levy acknowledged hearing about Apple's laptop thermal issues. What can Intel do prevent partners from committing such thermal botch jobs? "Nothing," says Mr. Linden-Levy, "[the manufacturer will] just get a bad reputation among consumers."
As we discussed the issue further he added, "Well as you know, with Apple their chief priority is always form and looks -- everything else, including cooling design is an afterthought."
We found the presenter's informed, earnest unscripted dialogue about one of his company's largest partners refreshing.
thermal problem-plagued MacBook Pro models
sell for almost twice the price of comparable hardware models from
ASUSTEK Computer Inc. (
). Of course ASUSTEK's laptops lack the special aluminum unibody -- but when that unibody can get
as hot as 100 degrees Celsius
, it's hardly a selling point.
To be fair, less pricey models from
Sony Corp. (
) and Dell, Inc. (
have suffered from similar issues [
]. Unlike these companies, though, Apple often refuses to recall or fully patch its faulty products.
This article is over a month old, voting and posting comments is disabled
9/14/2011 11:45:11 PM
Perhaps this engineer is just frustrated that because of Apple and its threat to move to ARM chips Intel has spent much of the last 2 years (and is spending much of the next 2) working to reduce the TDP of their mobile processors from today's 35-45W to Haswell's 10-20W? They actively sought and won Apple's business in the first place in 2005 because IBM couldn't produce a PowerPC G5 at less than a ridiculous TDP near 100W.
In the end, we all benefit since with Haswell we'll get desktop-class power from Ultrabook-class processors, and long battery life to boot. It's even more "green."
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