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We attended Intel's cooling presentation this morning.

Intel's engineer complains that Apple is more concerned about making its products pretty than fixing their overheating problems.
What can Intel do to stop companies like Apple from selling overheating designs? "Nothing", presenter says.

In the quick IDF 2011 notes category, we wanted to share a humorous exchange we had with an Intel Corp. (INTC) engineer.  Joshua Linden-Levy is a "Mechanical Pathfinding Engineer" at Intel and delivered a terrific presentation on cooling in Oak Trail, the Intel Atom platform that replaces Pine Trail.

In the presentation Mr. Linden-Levy discussed how the target temperature for laptops was 58 Celsius, according to industry standards.  Given the high temperatures long suffered by various editions of Apple, Inc.'s (AAPL) MacBook Pros, we wanted to ask him how Intel plans to keep its partners (like Apple) from violating the proposed thermal guidelines on Oak Trail and its other product lines (Apple is unlikely to use Oak Trail, but typically uses other Intel's mainstream notebook and desktop processor lines in its models).

During the Q&A session Mr. Linden-Levy acknowledged hearing about Apple's laptop thermal issues.  What can Intel do prevent partners from committing such thermal botch jobs?  "Nothing," says Mr. Linden-Levy, "[the manufacturer will] just get a bad reputation among consumers."

As we discussed the issue further he added, "Well as you know, with Apple their chief priority is always form and looks -- everything else, including cooling design is an afterthought."

We found the presenter's informed, earnest unscripted dialogue about one of his company's largest partners refreshing.

Currently the thermal problem-plagued MacBook Pro models sell for almost twice the price of comparable hardware models from ASUSTEK Computer Inc. (TPE:2357).  Of course ASUSTEK's laptops lack the special aluminum unibody -- but when that unibody can get as hot as 100 degrees Celsius, it's hardly a selling point.

To be fair, less pricey models from 
Sony Corp. (TYO:6758) and Dell, Inc. (DELLhave suffered from similar issues [1][2].  Unlike these companies, though, Apple often refuses to recall or fully patch its faulty products.

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RE: That explains it
By TakinYourPoints on 9/14/2011 11:30:38 PM , Rating: -1
The weird thing is that Apple's laptop defect rate is right in line with Dell's and HP's. The main difference on the consumer side is their superior customer support and warranty.

They replaced a friend's 3 year old MBP with a completely new and up-to-date MBP after a second attempt to fix the problem. Excellent customer support, but that's part of what you pay for local support and having American tech support on the phone lines.

I have yet to run into any issues with any of my Apple hardware (MBP, iMac, iPhone, etc), but then again I don't have issues with any of my DIY PC hardware either (currently an i7 860 with SLI GTX 460). Last problem I had was with some bad Mushkin PC133 RAM way back in 2002, and that was an easy swap. I don't cheap out on PSUs or RAM or things like that either, so I'd hope to not have any problems, and at the very least I know that I'm being backed up with a good warranty if something should go bad.

RE: That explains it
By lukarak on 9/15/2011 2:04:36 AM , Rating: 2
The thing about Apple, well, MBP is that it's aluminum body is a great conductor, so it feels warm on the outside. I never had it have problems with overheating, unlike some others like plastic HPs and Acers over the years.

And they just replaced almost the whole casing of my 4 year old macbook.

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan

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