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An executive with the Personal Systems Group tells DailyTech that the company may retain the HP logo and brand name in the case of a spin-off.
HP says tablets, smartphones will go in spin-off, but not consumer printers; the PSG may retain brand

At IDF 2011, we attended an early morning session from Hewlett-Packard, Comp. (HPQ).  The presentation was primarily aimed at showing off HP's new attractive enterprise-targeted displays.  Unsurprisingly, though, the conversation soon veered into a discussion about the pending spin-off of the company's personal computer and consumer electronics division.

HP's Jeff Wood, global marketing VP with HP's Commercial Solutions Business Unit -- a part of the Personal System Group -- discussed the spinoff.  He admits that he is still "as they say, very deep in the woods [on the spin-off]."

He describes, "We hope to get this decision made quickly. Our goal is to get it done before the end of the calendar season, so we can get back to our day jobs. As you might imagine most of our executive team has actually been on the road reassuring our customers that we're here to stay."

The PSG executive provided some interesting details and commented that overall the move seemed "worth it" from a business perspective, while offering the disclaimer that the company hadn't made any final decision yet, remarking, "That's not cast in stone at this point, there is an opportunity to continue one with HP long term."

If the Personal Systems Group (PSG) is spun off, exactly what products would go with it?  Well, according to Mr. Wood, HP's enterprise workstations, monitors, consumer desktops, and consumer notebooks would all be included in the spinoff.  Tablets and smartphones are under the auspice of the PSG as well.

Consumer printers would not be included in the spinoff (nor would commercial printers.  These products are under the auspice of HP's Imaging and Printing Group (IPG) -- which will be retained under the current plan.

In other words the "new" HP will not make desktops/workstations/notebooks (presumably), but will continue to make commercial printers, servers, business software, etc.  And under the new plan HP will continue to offer consumer solutions, but just in a handful of business niches like printers. 

We asked Mr. Wood about branding of the spin-off's products.  He tells us, "That's something that we're investigating right now. If you go with retain an HP logo or is there a new brand? We're still at that part of the investigation. If we do get spun out we're going to have the spirit of a startup, but the reliability and the quality and retail solutions of an HP company."

As for the troubled webOS platform finding new life on desktop, something HP talked about long ago, he comments, "I think something that remains be seen, that's something we'll have to investigate as we move on, if we spin off."

Mr. Wood also tells us that there may be a close OEM relationship between the two resulting companies.

If HP's controversial spin-off goes ahead, the resulting company would presumably be the global and U.S. leader in personal computer sales.

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By drycrust3 on 9/15/2011 3:20:03 AM , Rating: 3
I can't see why they feel printers are so special that they should keep them and not flog it off with the rest of the gold and silver. This is just a dead end. They will end up with a printer division and no one wanting to buy them.
It is expected that in the next 4 years more than half the people accessing the internet will do it via a mobile device (i.e. hundreds of millions of smartphones and notebooks and tablets), and what is HP doing to cater to those people? Letting companies like Samsung, LG, HTC, and Huawei be the companies that will be the brand names people trust.
I really hope the HP shareholders can force the company to hold a meeting soon to discuss these issues because otherwise there won't be much point.

By BigSlick on 9/18/2011 5:43:38 AM , Rating: 2
I can't see why they feel printers are so special that they should keep them and not flog it off with the rest of the gold and silver.

When was the last time you bought ink or toner for your printer at home or in your office, and how much did it cost? Yeah, that's why their keeping the printing and imaging division, continuous repeat business. Printing is Hp's gold and silver and platinum.

"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein

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