An executive with the Personal Systems Group tells DailyTech that the company may retain the HP logo and brand name in the case of a spin-off.
HP says tablets, smartphones will go in spin-off, but not consumer printers; the PSG may retain brand

At IDF 2011, we attended an early morning session from Hewlett-Packard, Comp. (HPQ).  The presentation was primarily aimed at showing off HP's new attractive enterprise-targeted displays.  Unsurprisingly, though, the conversation soon veered into a discussion about the pending spin-off of the company's personal computer and consumer electronics division.

HP's Jeff Wood, global marketing VP with HP's Commercial Solutions Business Unit -- a part of the Personal System Group -- discussed the spinoff.  He admits that he is still "as they say, very deep in the woods [on the spin-off]."

He describes, "We hope to get this decision made quickly. Our goal is to get it done before the end of the calendar season, so we can get back to our day jobs. As you might imagine most of our executive team has actually been on the road reassuring our customers that we're here to stay."

The PSG executive provided some interesting details and commented that overall the move seemed "worth it" from a business perspective, while offering the disclaimer that the company hadn't made any final decision yet, remarking, "That's not cast in stone at this point, there is an opportunity to continue one with HP long term."

If the Personal Systems Group (PSG) is spun off, exactly what products would go with it?  Well, according to Mr. Wood, HP's enterprise workstations, monitors, consumer desktops, and consumer notebooks would all be included in the spinoff.  Tablets and smartphones are under the auspice of the PSG as well.

Consumer printers would not be included in the spinoff (nor would commercial printers.  These products are under the auspice of HP's Imaging and Printing Group (IPG) -- which will be retained under the current plan.

In other words the "new" HP will not make desktops/workstations/notebooks (presumably), but will continue to make commercial printers, servers, business software, etc.  And under the new plan HP will continue to offer consumer solutions, but just in a handful of business niches like printers. 

We asked Mr. Wood about branding of the spin-off's products.  He tells us, "That's something that we're investigating right now. If you go with retain an HP logo or is there a new brand? We're still at that part of the investigation. If we do get spun out we're going to have the spirit of a startup, but the reliability and the quality and retail solutions of an HP company."

As for the troubled webOS platform finding new life on desktop, something HP talked about long ago, he comments, "I think something that remains be seen, that's something we'll have to investigate as we move on, if we spin off."

Mr. Wood also tells us that there may be a close OEM relationship between the two resulting companies.

If HP's controversial spin-off goes ahead, the resulting company would presumably be the global and U.S. leader in personal computer sales.

"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad

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