on hand at the TechCrunch Disrupt conference this week and was
showing off a new collaboration between with Bug Labs that is used to provide
socially-networked in-car connectivity.
Bug Labs is the maker of a modular system that allows users to add internet connectivity
to their products. The platform that Ford and Bug Labs is using for the
in-car connectivity is called OpenXC. This platform is based on the Bug System
and will allow the developer community to rapidly prototype and test ideas for
use in Ford cars.
projects that Ford and Bug Labs were showing off at Disrupt included a
socially-connected fuel economy gauge and a heads up display that is solar
“OpenXC is about creating a platform that is totally accessible to the
developer community and quickly incorporates local market needs to offer
innovative solutions at an affordable price point,” said K. Venkatesh Prasad,
senior technical leader, Infotronics, Ford Research and Innovation. “The
platform is designed to help us answer the question of how Ford can accelerate
the car connectivity experience around the globe, at a value proposition, for
both mature and emerging markets.”
Ford is the first carmaker to work with Bug Labs and the two firms see huge
potential in the automotive industry. The idea is that the hardware and
software could be sold or rented through Ford dealers and other resellers. This
would allow the consumer to buy the modular kit and software apps to integrate
into their vehicles to get new features.
system at least for now doesn't appear to integrate with Sync or MyFord