Print 53 comment(s) - last by Sahrin.. on Oct 13 at 11:42 AM

Prius Plug-in Hybrid on the left.
Toyota hopes to sell 50,000 Prius Plug-in Hybrids per year worldwide

Toyota's Prius has been a sales monster when it comes to hybrid vehicles. In the U.S. market, Honda has tried to attack the Prius with three generations of Civic Hybrids and two generations of Insight Hybrids only to fail miserably in matching its sales success.

With newcomers like the Chevrolet Volt and Nissan Leaf putting a greater emphasis on a healthy battery-only driving range, Toyota is looking to give its Prius some additional battery power. The new Prius Plug-in Hybrid makes use of a lithium-ion battery pack in place of the old NiMH battery pack. As a result, the Prius can travel up to 14.3 miles at 53 mph on battery power alone before standard Hybrid Synergy Drive system jumps into action. 

Since the newest Prius also features a charging port, drivers can plug their Prius into a wall outlet to recharge. Toyota says that the lithium-ion battery pack can be fully topped off in an hour and a half. Most importantly, Toyota says that the Prius Plug-in Hybrid can achieve this using a standard household power outlet and doesn't require the use of an expensive dedicated charger (or the associated installation costs). 

According to preliminary numbers, the Prius Plug-in Hybrid will reach 60 mph in a leisurely 10.7 seconds and reach a top speed of 112 mph. Also noteworthy is the fact that despite the more powerful battery pack used in the plug-in variant, the vehicle is only 110 pounds heavier than the standard Prius. 

Sales will start early next year for the Prius Plug-in Hybrid, and Toyota expects to sell 50,000 units per year worldwide. Unfortunately, we do not have pricing for the vehicle, although we'll be sure to bring you those figures when they become available.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: WOW a wopping 14.5 miles - STOP the presses
By Sahrin on 9/14/2011 8:52:32 AM , Rating: 2
The Matrix has terrible resale value. The Prius's resale is dependent on the price of gas; but seeing as how it hasn't dipped below $3.00 in 8 months (despite the fact that demand is down) the resale market for a Prius is quite strong. I would gladly sell a Prius over a Matrix any day.

RE: WOW a wopping 14.5 miles - STOP the presses
By Samus on 9/14/2011 9:49:19 AM , Rating: 2
The Prius resale ratio favors it as its mileage increases (ironically...) but the fact of the matter is, today, with 50,001 miles, a 2007 Matrix has lost 32% of its initial value, and a 2007 Prius has lost 36% of its initial value. At 100,000 miles, a 2007 Matrix has lost 45% of its initial value, and a 2007 Prius has lost 44% of its initial value, basically a wash.

All figures for the base model of each car in consume resale value, not dealer trade-in (although dealers appear to favor the Prius)

Don't forget to look at the Ownership Cost charts. Depriciation isn't the only area the Prius loses in. Higher maintenance costs, more expensive to repair, and more expensive to insure.

RE: WOW a wopping 14.5 miles - STOP the presses
By CK804 on 9/14/2011 10:20:57 AM , Rating: 2
Higher maintenance costs? Please explain. The Prius uses AC traction motors, which means there are no brushes to replace. There's also no transmission fluid to change because there's no mechanical transmission. Brake pads are expected to last well over 100,000 miles because the car primarily uses dynamic (regenerative) braking.

RE: WOW a wopping 14.5 miles - STOP the presses
By Samus on 9/14/11, Rating: 0
By priuspete on 9/15/2011 1:33:42 AM , Rating: 2
According to, a 2006 Prius typically needed 1/3 fewer repair trips than a 2006 Civic and 70% fewer than a 2007 VW GTI. Problem-prone components such as starter motors, alternators and transmissions are replaced in the Prius with the highly reliable synergy drive motor-generator-transaxle. My 2004 has lots of brake pad left after 120,000 miles. A Prius taxi has logged 1 million km (the traction battery lasted 700,000 km).

Toyota did a recall to replace the inverter coolant pump on the 2004-2006 Prius. Even though the warranty had long expired, they replaced the pump with an improved design at no cost. They do care about customer satisfaction.

The Prius may not meet your needs or your tastes, but a million buyers have found it to be a practical, reliable and cost-effective vehicle. Its successful introduction by Toyota has spurred all car companies to re-examine how to make vehicle drive trains more efficient. I expect the plug-in Prius will also work well for many buyers. The Prius is not a stupid choice.

By Sahrin on 10/13/2011 11:42:32 AM , Rating: 2
>All figures for the base model of each car in consume resale value, not dealer trade-in (although dealers appear to favor the Prius)

I'm talking about the wholesale market; where the price originates. Retail prices have distorting influences caused by sales efforts; wholesale prices reflect the market price for a car at a given time. (Yes, I work in the auto industry and by and sell cars in the thousands - trust me, the Matrix sucks. There are times ($2/gal) when the Prius sucks as much or more, but this ain't one of them.

"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki