Angry Birds Hits 350M Downloads; Rovio Targets Film Deals, Merchandise
September 13, 2011 12:14 PM
comment(s) - last by
Angry Birds merchandise like plush toys and T-shirts are raking in tons of cash for Rovio
Rovio is currently raising a round of funding that could value the company at over $1.2 billion
Who knew flinging different birds at little green pigs could be such a hit?
Angry Birds developer Rovio -- that's who.
Rovio Mobile General Manager Andrew Stalbow announced yesterday that gamers have downloaded Angry Birds more than 350 million times, according to
. This is 150 million more downloads than when
last checked in June, and over triple the number of downloads since last March.
Stalbow also noted that
play the game for more than 300 minutes each day collectively.
The game has been a great success ever since its December 2009 release, but there is much more to its success than just downloads: merchandise like shirts and plush toys have become a hit as well.
Rovio began selling Angry Birds plush toys in December 2010. As of March 2011, they sold about 2 million of them. Now, they're selling one million plush toys each month, and they're selling one million Angry Birds T-shirts monthly as well.
But wait, there's more -- Stalbow, a former Fox Entertainment executive, is expanding the game into a multimedia franchise that includes deals such as the one Rovio locked with 20th Century Fox. Rovio was able to release a "Rio" version of Angry Birds along with the movie to as a way to get in on the movie's popularity.
"People in Hollywood are really surprised with the quick acceleration in the way consumers engage with entertainment on their mobile phones," said Stalbow. "There will be some interesting entertainment partnerships that will hopefully take what we had from [Angry Birds Rio] to a totally different level."
According to Stalbow, Rovio's short films on YouTube alone have more than 170 million views.
reported that Stalbow has been considering launching Angry Birds on Facebook in the future.
"Facebook has actually been a massive platform for us, even though we haven't created a game on there yet," said Stalbow. "In terms of
launching a game on there
in the future, yes, absolutely, that's something we'll be talking about in the near future."
Rovio will continue to focus on Angry Birds as a franchise. It finished raising its last round of money at $42 million last March, and is currently raising a round of funding that could value Rovio at over $1.2 billion.
This article is over a month old, voting and posting comments is disabled
Why, oh why, oh why
Dr of crap
Dr of crap
9/13/2011 4:22:38 PM
Why do people just have to have what everyone else has?
I will NOT download this app.
And just what we need is more CRAP to be thrown away in 6 months to a year.
Ever heard of reducing waste? This is not how you do it!
"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken
Games Could Make Facebook Biggest Bank by 2015
April 13, 2011, 10:03 PM
Console Games "Dying" In Favor of Mobile Games, Says Angry Birds Creator
March 14, 2011, 10:05 AM
Microsoft's HD-500 ("Display Dock"), the Magic Sauce Behind Continuum
October 6, 2015, 5:30 PM
Quick Note: Windows 10 Hits 110 Million Devices, VMs
October 6, 2015, 4:30 PM
Windows 10 on Raspberry Pi, IoT Devices Sees Developer Debut
August 12, 2015, 2:41 PM
Sony Issues Bizzare "Do Not Update" Edict to VAIO PC Owners
August 11, 2015, 9:42 PM
Report: Over 25 Million Devices Upgraded to Windows 10... or Was It 67 Million?
August 7, 2015, 3:24 PM
EA Set to Milk the Star Wars Cash Cow w/ Video Games
July 31, 2015, 12:36 PM
Most Popular Articles
Why the U.S. Won't be Able to Ban Google's New Huawei Marshmallow Flagship Phone
October 3, 2015, 5:27 PM
Microsoft Band 2 Stays Focused on Fitness, Debuts Oct. 30, Priced at $249
October 6, 2015, 9:16 PM
Tag Heuer Admits Its $1,800 Smartwatch Was Inspired By Apple -- Price-Wise
September 30, 2015, 6:32 PM
Apple's First Fixes to iOS 9 Land w/ iOS 9.0.1 Release
September 23, 2015, 6:11 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information