Angry Birds Hits 350M Downloads; Rovio Targets Film Deals, Merchandise
September 13, 2011 12:14 PM
comment(s) - last by
Angry Birds merchandise like plush toys and T-shirts are raking in tons of cash for Rovio
Rovio is currently raising a round of funding that could value the company at over $1.2 billion
Who knew flinging different birds at little green pigs could be such a hit?
Angry Birds developer Rovio -- that's who.
Rovio Mobile General Manager Andrew Stalbow announced yesterday that gamers have downloaded Angry Birds more than 350 million times, according to
. This is 150 million more downloads than when
last checked in June, and over triple the number of downloads since last March.
Stalbow also noted that
play the game for more than 300 minutes each day collectively.
The game has been a great success ever since its December 2009 release, but there is much more to its success than just downloads: merchandise like shirts and plush toys have become a hit as well.
Rovio began selling Angry Birds plush toys in December 2010. As of March 2011, they sold about 2 million of them. Now, they're selling one million plush toys each month, and they're selling one million Angry Birds T-shirts monthly as well.
But wait, there's more -- Stalbow, a former Fox Entertainment executive, is expanding the game into a multimedia franchise that includes deals such as the one Rovio locked with 20th Century Fox. Rovio was able to release a "Rio" version of Angry Birds along with the movie to as a way to get in on the movie's popularity.
"People in Hollywood are really surprised with the quick acceleration in the way consumers engage with entertainment on their mobile phones," said Stalbow. "There will be some interesting entertainment partnerships that will hopefully take what we had from [Angry Birds Rio] to a totally different level."
According to Stalbow, Rovio's short films on YouTube alone have more than 170 million views.
reported that Stalbow has been considering launching Angry Birds on Facebook in the future.
"Facebook has actually been a massive platform for us, even though we haven't created a game on there yet," said Stalbow. "In terms of
launching a game on there
in the future, yes, absolutely, that's something we'll be talking about in the near future."
Rovio will continue to focus on Angry Birds as a franchise. It finished raising its last round of money at $42 million last March, and is currently raising a round of funding that could value Rovio at over $1.2 billion.
This article is over a month old, voting and posting comments is disabled
Why, oh why, oh why
Dr of crap
Dr of crap
9/13/2011 4:22:38 PM
Why do people just have to have what everyone else has?
I will NOT download this app.
And just what we need is more CRAP to be thrown away in 6 months to a year.
Ever heard of reducing waste? This is not how you do it!
"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
Games Could Make Facebook Biggest Bank by 2015
April 13, 2011, 10:03 PM
Console Games "Dying" In Favor of Mobile Games, Says Angry Birds Creator
March 14, 2011, 10:05 AM
Office 2016 Preview Comes to Mac w/ Retina Support
March 6, 2015, 3:32 PM
Microsoft May Announce Windows 10 Release Candidate at Ignite
March 6, 2015, 9:25 AM
Windows 10 Testers: Beware Experimental NVIDIA Drivers Tied to DX12 Update
March 3, 2015, 11:13 AM
Windows 10 Adds USB 3.1 for Dual-Role Peripherals, External Display Support
February 27, 2015, 11:39 AM
Quick Note: Apple Opens Up iOS 8.3 Beta 2 to Developers
February 25, 2015, 6:00 PM
StarDock Unveils Start10 Start Menu Replacement for Windows 10
February 25, 2015, 11:24 AM
Most Popular Articles
WSJ Report Implies That Google Leveraged Lobbying to Kill Antitrust Abuse Probe
March 25, 2015, 5:37 PM
Half a Billion Dollars of U.S. Weaponry May be Lost to al-Qaeda, Rebels in Yemen
March 23, 2015, 2:12 PM
Samsung, Dell, Pegatron to Preinstall Microsoft Office 365 on Android Devices
March 23, 2015, 4:02 PM
Texan WISP Owner With Colorful History Sues to Block FCC Net Neutrality Rules
March 24, 2015, 1:19 PM
NVIDIA's Latest Windows 10 Drivers: Still Too Unstable For Primetime
March 24, 2015, 4:45 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information