Angry Birds Hits 350M Downloads; Rovio Targets Film Deals, Merchandise
September 13, 2011 12:14 PM
comment(s) - last by
Angry Birds merchandise like plush toys and T-shirts are raking in tons of cash for Rovio
Rovio is currently raising a round of funding that could value the company at over $1.2 billion
Who knew flinging different birds at little green pigs could be such a hit?
Angry Birds developer Rovio -- that's who.
Rovio Mobile General Manager Andrew Stalbow announced yesterday that gamers have downloaded Angry Birds more than 350 million times, according to
. This is 150 million more downloads than when
last checked in June, and over triple the number of downloads since last March.
Stalbow also noted that
play the game for more than 300 minutes each day collectively.
The game has been a great success ever since its December 2009 release, but there is much more to its success than just downloads: merchandise like shirts and plush toys have become a hit as well.
Rovio began selling Angry Birds plush toys in December 2010. As of March 2011, they sold about 2 million of them. Now, they're selling one million plush toys each month, and they're selling one million Angry Birds T-shirts monthly as well.
But wait, there's more -- Stalbow, a former Fox Entertainment executive, is expanding the game into a multimedia franchise that includes deals such as the one Rovio locked with 20th Century Fox. Rovio was able to release a "Rio" version of Angry Birds along with the movie to as a way to get in on the movie's popularity.
"People in Hollywood are really surprised with the quick acceleration in the way consumers engage with entertainment on their mobile phones," said Stalbow. "There will be some interesting entertainment partnerships that will hopefully take what we had from [Angry Birds Rio] to a totally different level."
According to Stalbow, Rovio's short films on YouTube alone have more than 170 million views.
reported that Stalbow has been considering launching Angry Birds on Facebook in the future.
"Facebook has actually been a massive platform for us, even though we haven't created a game on there yet," said Stalbow. "In terms of
launching a game on there
in the future, yes, absolutely, that's something we'll be talking about in the near future."
Rovio will continue to focus on Angry Birds as a franchise. It finished raising its last round of money at $42 million last March, and is currently raising a round of funding that could value Rovio at over $1.2 billion.
This article is over a month old, voting and posting comments is disabled
Angry Birds - the Return in 3D
9/13/2011 3:26:59 PM
For some reason the title of this article made me think they were trying for a full-length feature movie. I cringed at the thought but read the article... Could you imagine the movie? For some reason I think like Jason Statham as Angry Red Bird, Jet Li as the little yellow one, and Sylvester Stallone as the blue one... hmmm the Expendables?
RE: Angry Birds - the Return in 3D
9/13/2011 3:43:29 PM
Angry Birds the Movie?
Ha! That makes me think of an Hen Party I saw go out of control in Bury St Edmunds once lol. It was awesome! never saw so much boobs & beers flying around a bar in my life!
"This is from the DailyTech.com. It's a science website." -- Rush Limbaugh
Did You Partake in "Black Friday/Thursday"?
Did You Partake in "Black Friday/Thursday"?
I skipped Thanksgiving to get the Black Thursday deals!
I spent Thanksgiving with friends/family, but I lined up at midnight for the deals!
Skip Thanksgiving? Wait in line? No way, but I'll go out today and see what's left.
I prefer Cyber Monday.
I don't do deal shopping... too much stress, it just isn't worth it.
Games Could Make Facebook Biggest Bank by 2015
April 13, 2011, 10:03 PM
Console Games "Dying" In Favor of Mobile Games, Says Angry Birds Creator
March 14, 2011, 10:05 AM
China Fines Microsoft $140 Million for Tax Evasion
November 26, 2014, 4:24 PM
Microsoft Releases Third Windows 10 Test Build to "Slow" Track Testers, Patches IE
November 26, 2014, 10:00 AM
Apple Replaces “FREE” Label with “GET” on App Downloads in iTunes App Store
November 19, 2014, 5:38 PM
Apple Releases OS X 10.10.1 Yosemite, iOS 8.1.1 Updates
November 17, 2014, 1:43 PM
Microsoft Rolls Out $199 “Work & Play Bundle” for Its Subscription Services
November 11, 2014, 11:18 AM
LG to Initiate Lollipop Upgrades for G3 Users in Poland This Week
November 10, 2014, 8:20 AM
Most Popular Articles
Hack of Sony Pictures Indicates Employees Were Pirating Blu-Rays
November 25, 2014, 4:00 PM
Google Caves to Microsoft and Apple's Pet "Patent Troll" Rockstar
November 24, 2014, 3:30 PM
Some High-End Luxury Watchmakers Crack Down Hard on Smartwatch Faces
November 26, 2014, 1:28 AM
Report: Samsung Galaxy S5 Sales Have Come in 40% Below Projections
November 24, 2014, 6:58 AM
Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution
November 21, 2014, 9:33 AM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information