Angry Birds Hits 350M Downloads; Rovio Targets Film Deals, Merchandise
September 13, 2011 12:14 PM
Angry Birds merchandise like plush toys and T-shirts are raking in tons of cash for Rovio
Rovio is currently raising a round of funding that could value the company at over $1.2 billion
Who knew flinging different birds at little green pigs could be such a hit?
Angry Birds developer Rovio -- that's who.
Rovio Mobile General Manager Andrew Stalbow announced yesterday that gamers have downloaded Angry Birds more than 350 million times, according to
. This is 150 million more downloads than when
last checked in June, and over triple the number of downloads since last March.
Stalbow also noted that
play the game for more than 300 minutes each day collectively.
The game has been a great success ever since its December 2009 release, but there is much more to its success than just downloads: merchandise like shirts and plush toys have become a hit as well.
Rovio began selling Angry Birds plush toys in December 2010. As of March 2011, they sold about 2 million of them. Now, they're selling one million plush toys each month, and they're selling one million Angry Birds T-shirts monthly as well.
But wait, there's more -- Stalbow, a former Fox Entertainment executive, is expanding the game into a multimedia franchise that includes deals such as the one Rovio locked with 20th Century Fox. Rovio was able to release a "Rio" version of Angry Birds along with the movie to as a way to get in on the movie's popularity.
"People in Hollywood are really surprised with the quick acceleration in the way consumers engage with entertainment on their mobile phones," said Stalbow. "There will be some interesting entertainment partnerships that will hopefully take what we had from [Angry Birds Rio] to a totally different level."
According to Stalbow, Rovio's short films on YouTube alone have more than 170 million views.
reported that Stalbow has been considering launching Angry Birds on Facebook in the future.
"Facebook has actually been a massive platform for us, even though we haven't created a game on there yet," said Stalbow. "In terms of
launching a game on there
in the future, yes, absolutely, that's something we'll be talking about in the near future."
Rovio will continue to focus on Angry Birds as a franchise. It finished raising its last round of money at $42 million last March, and is currently raising a round of funding that could value Rovio at over $1.2 billion.
"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home
Games Could Make Facebook Biggest Bank by 2015
April 13, 2011, 10:03 PM
Console Games "Dying" In Favor of Mobile Games, Says Angry Birds Creator
March 14, 2011, 10:05 AM
WhatsUp with WhatsApp?
August 29, 2016, 5:23 AM
Fuchsia – Google’s New Open Source Operating System
August 17, 2016, 6:30 AM
Windows 10: End of an Era & A New Beginning
August 1, 2016, 9:59 AM
Free Windows 10 offer ends July 29th, 2016: 10 Reasons to Upgrade Immediately
July 22, 2016, 9:19 PM
Quick Note: Whoops, Microsoft Pushed Unwanted Windows 10 to Some Users
October 15, 2015, 9:04 PM
Quick Note: Windows 10 Insider Preview Build 10565 Fixes Boot Camp 6.0 Issues
October 13, 2015, 11:39 AM
Most Popular Articles
Super Hi- Vision Will Amaze the World
January 16, 2017, 9:53 AM
Samsung Chromebook Plus – Coming in February 2017
January 17, 2017, 12:01 AM
Samsung 2017 Handset’s Updates
January 17, 2017, 12:01 AM
Teclast Tbook X5 Pro - Coming January 23
January 16, 2017, 9:21 AM
Gionee Marathon M5 Plus – China’s Flagship Smartphone
January 15, 2017, 2:02 AM
Latest Blog Posts
What is new?
Jan 22, 2017, 7:00 AM
Nintendo signals end for Wii U
Jan 21, 2017, 7:00 AM
Jan 20, 2017, 7:00 AM
News of the World
Jan 19, 2017, 7:00 AM
News of the Day Wednesday 1/18/2017
Jan 18, 2017, 12:01 AM
Jan 17, 2017, 12:16 AM
News of the Day
Jan 16, 2017, 12:10 PM
News and Technology Advancement
Jan 16, 2017, 7:58 AM
Jan 15, 2017, 12:32 AM
Here is Some News
Jan 14, 2017, 12:39 AM
News: Improved and New products
Jan 13, 2017, 12:01 AM
News around the world
Jan 12, 2017, 12:01 AM
Rumors and Announcements
Jan 11, 2017, 12:01 AM
This year CES and ridiculous gadgets
Jan 10, 2017, 12:01 AM
Nokia Android phone spurns the west.
Jan 9, 2017, 12:08 AM
New at CES 2017 - Changhong 8K Super Slim TV 65ZHQ3R
Jan 8, 2017, 1:07 AM
Debuted at CES 2017 - Vuzix Blade 3000 Smart Sunglasses
Jan 8, 2017, 12:39 AM
Some news of Day
Jan 7, 2017, 12:01 AM
News 2017 CES
Jan 6, 2017, 12:01 AM
Here is the Latest News in Tech
Jan 5, 2017, 1:47 AM
AI Beats World’s Best at Chinese board game “Go”
Jan 4, 2017, 11:21 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information