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Nintendo President Satoru Iwata sticks by the 3DS during these tough times  (Source:
Nintendo recently saw a 5 percent share slide as well as criticism from analysts who say gamers are happy playing on mobile devices like smartphones instead, and that Nintendo doesn't fulfill the gamers' needs anymore

Nintendo's 3DS has lived a pretty tragic tale since its March 2011 release -- and it doesn't look like that's changing anytime soon. 

Nintendo announced poor first-quarter earnings in July, and largely blamed the poor sales of the 3DS
. Between April and June 2011, only 710,000 units were sold, which brought the total number sold to 4.32 million (830,000 in the U.S. total). This was disappointing for Nintendo, considering it was hoping to sell this amount in the first few weeks of the 3DS' release. The company blamed a poor initial game lineup for the system's failure.

In an effort to run damage control, Nintendo slashed the price of the 3DS from $249.99 to $169.99 in August. It also offered a Nintendo 3DS Ambassador program that allowed users to download certain games for free.

The effort 
appeared to be working -- Nintendo sold 215,000 3DS systems between August 8 and 14 in Japan alone. This was pretty significant, considering the company sold 109,000 units in Japan in all of May 2011.

But that's where the success stops -- for now. Nintendo recently saw a 5 percent share slide as well as criticism from analysts who say gamers are happy playing on mobile devices like smartphones instead, and that Nintendo doesn't fulfill the gamers' needs anymore. 

Nintendo President and CEO Satoru Iwata announced that Nintendo will release a significant game lineup starting the end of 2011 to the beginning of 2012. But analysts believe a better game lineup won't save the 3DS at this point. 

"Nintendo succeeded by pulling in people who weren't gamers and their needs now are no longer being fulfilled by Nintendo -- they are happy playing games on their mobile phones," said Mitsushige Akino, chief fund manager at Ichiyoshi Investment.

So far this year, Nintendo shares have plunged nearly 50 percent due to 3DS woes and doubts that the Wii U can be as successful as the Wii. Iwata took a 50 percent pay cut while other executives took 20 to 30 percent pay cuts for poor performance, and analysts have cut their full-year operating profit forecasts for Nintendo by about 45 percent in the past month. 

Despite the doom and gloom
, Iwata marches on with hope that the 3DS won't be a complete flop after a better game lineup is released. 

"From the end of this year to the beginning of next, we are planning the kind of extensive lineup that has probably never been seen before in the history of video games," said Iwata. "We will make an all-out effort to see that the 3DS sells enough to become the successor to the DS."

Rumors also circulated last month that a second circle pad would be released for the 3DS, and that a whole new portable system would be released in 2012.

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RE: How expected
By wempa on 9/13/2011 3:31:06 PM , Rating: 2
Nintendo is starting to experience the same pain as the companies who sell digital cameras and MP3 players are feeling. Smart phones are becoming replacements to a lot of these separate device. To some extent, even laptop and tablet sales are affected. Heck, my PSP died on me but I'm in no hurry to replace it since I get plenty of entertainment out of my Android phone.

RE: How expected
By Manch on 9/13/2011 4:04:36 PM , Rating: 2
Smart phones provide a "good enough" solution for some things, but until the battery life improves they'll be hard pressed to become true replacements. It'll eventually get there. Convergence is a matter of time. My GPS has succumbed to this. Why buy one of those when I can just use the one on my phone. It works great and the maps are updated constantly(no costly map packs). Still, until it does, i'll continue to use a separate camera, portable game machine, and mp3 player.

RE: How expected
By robinthakur on 9/14/2011 7:20:02 AM , Rating: 2
And it's no coincidence that the 3DS has awful battery life! my IP4 last all day playing games, so clearly you do not own an iPhone. People are also used to charging their phones every day, so this is less of a problem. The 3DS is another device to carry, which rules it out for me. When I can play Super Streetfighter 4 Volt on my iPhone4, I didn't need to buy the 3DS and Super Streetfighter 4, so they lost a sale. Might be picking up recently though with Starfox and Zelda plus what's around the corner plus 3D is stilla cool feature to have. They sure do need to improve their parents I know have bought xone or their kids due to the potential damage to their kids eyesight growth, simply what parent would take that risk when it's on the packaging in black and white?

RE: How expected
By Manch on 9/14/2011 10:42:57 AM , Rating: 2
Using the 3D it played Zelda just fine durng my recent trip across the atlantic, so I do not think the battery life is horrible, not for what you can do on it. You said you do not have a 3DS so your gripe about battery life is someone elses.

I on the other hand have had a few smartphones. No, not an iphone, because there are better ones out there than it, and I can hold them how I like ;)

I can charge the 3DS everyday too, just like your iphone. It even comes with a dock so I can just drop it on there to charge. The 3DS will fit in my backpack just fine, as I'm not trying to stuff my pockets with it.

As far as SFIV goes, cool, good for you. I however can play SF, zelda and many more games on it that your iphone nor any android phone has. Plus it has actual buttons.

I like buttons. Using virtual buttons on screen sucks. That's why my last phone(epic 4g) has a keyboard bc I personally preferr physical keys.

I understand the concern for parents about the 3D. I think the warning was to satisfy some very vocal concerns, although I do not know if I believe the warnings. I think however kids do not need to play SF, they need to go play kick ball, or get there chubby off the controller and wrap them around a bat. I'm not saying kids shouldnt play video games. Far from it, I grew up playing videogames, but i also grew up outside of the house too. I see too many kids sitting there like zombies playing games on their DS's spinning in slow circles while others kids are running around. Guess who the fat one is?

If you get one I think you will enjoy it and you'll like ot for gaming better than your iphone. Ultimately it's up to the individual wether they want one or not.

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg

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