backtop


Print 29 comment(s) - last by pwnsweet.. on Sep 14 at 8:33 PM


Nintendo President Satoru Iwata sticks by the 3DS during these tough times  (Source: thereviewcrew.com)
Nintendo recently saw a 5 percent share slide as well as criticism from analysts who say gamers are happy playing on mobile devices like smartphones instead, and that Nintendo doesn't fulfill the gamers' needs anymore

Nintendo's 3DS has lived a pretty tragic tale since its March 2011 release -- and it doesn't look like that's changing anytime soon. 

Nintendo announced poor first-quarter earnings in July, and largely blamed the poor sales of the 3DS
. Between April and June 2011, only 710,000 units were sold, which brought the total number sold to 4.32 million (830,000 in the U.S. total). This was disappointing for Nintendo, considering it was hoping to sell this amount in the first few weeks of the 3DS' release. The company blamed a poor initial game lineup for the system's failure.

In an effort to run damage control, Nintendo slashed the price of the 3DS from $249.99 to $169.99 in August. It also offered a Nintendo 3DS Ambassador program that allowed users to download certain games for free.

The effort 
appeared to be working -- Nintendo sold 215,000 3DS systems between August 8 and 14 in Japan alone. This was pretty significant, considering the company sold 109,000 units in Japan in all of May 2011.

But that's where the success stops -- for now. Nintendo recently saw a 5 percent share slide as well as criticism from analysts who say gamers are happy playing on mobile devices like smartphones instead, and that Nintendo doesn't fulfill the gamers' needs anymore. 

Nintendo President and CEO Satoru Iwata announced that Nintendo will release a significant game lineup starting the end of 2011 to the beginning of 2012. But analysts believe a better game lineup won't save the 3DS at this point. 

"Nintendo succeeded by pulling in people who weren't gamers and their needs now are no longer being fulfilled by Nintendo -- they are happy playing games on their mobile phones," said Mitsushige Akino, chief fund manager at Ichiyoshi Investment.

So far this year, Nintendo shares have plunged nearly 50 percent due to 3DS woes and doubts that the Wii U can be as successful as the Wii. Iwata took a 50 percent pay cut while other executives took 20 to 30 percent pay cuts for poor performance, and analysts have cut their full-year operating profit forecasts for Nintendo by about 45 percent in the past month. 

Despite the doom and gloom
, Iwata marches on with hope that the 3DS won't be a complete flop after a better game lineup is released. 

"From the end of this year to the beginning of next, we are planning the kind of extensive lineup that has probably never been seen before in the history of video games," said Iwata. "We will make an all-out effort to see that the 3DS sells enough to become the successor to the DS."

Rumors also circulated last month that a second circle pad would be released for the 3DS, and that a whole new portable system would be released in 2012.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Honestly
By Sazabi19 on 9/13/2011 10:29:26 AM , Rating: 3
A poor game lineup is what turned me off of the 3DS. I think the concept is neat behind it and I have owned several gameboys through my life and have liked them all. When I saw a complete lack of titles on the launch (especially Super Mario titles) I just shied away from it. I know a version of Mario Cart will be coming out soon and that is nice, but I need more than just that. Also, for the PS realm, I really want them to make another Kingdom Hearts for the PS3 (haven't had a new one accept the PSP since PS2 days), I loved the Kingdom Hearts series. Just throwin that out.




RE: Honestly
By Flunk on 9/13/2011 10:49:56 AM , Rating: 4
I agree, the game lineup is very weak. Almost all the games are ports of games I've already beaten years ago and there isn't anything novel or unique about them.

The hardware itself is pretty uninspiring too, the DS sold because of the novel 2 screen setup and Nintendo seems to have made the mistake of assuming they could just slightly update it, add a stupid feature and throw it out the door.

The majority of smartphones seem to be able to outperform it, at least in polygon count and they're still getting faster. The 3DS is stuck at it's current performance for it's entire lifecycle, which could be up to 10 years (although this is doubtful unless people start buying them).


RE: Honestly
By RealTheXev on 9/13/2011 11:55:26 AM , Rating: 2
The biggest problem with smart phones is the battery life you get when playing an intensive 3D game. This is the one thing Nintendo really excels at.

I could never think of playing Sonic 4 for 10 hours on my HTC Trophy 7.

Games like Angry Birds, battery holds out longer, but 2 hours of battery life while playing a game like that still isn't acceptable imo.


RE: Honestly
By someguy123 on 9/13/2011 12:37:57 PM , Rating: 2
There's no doubt that the lineup has been anemic. I don't think it's fair to compare them to smartphones, or sony for that matter, at least in terms of what to expect in processing power. Sony actively subsidizes and will heavily subsidize the vita, and smartphones are subsidized by telecoms, who attach plans with all of their decent smartphones. Ever try buying one of these things without a plan? The iphone 4 and galaxy s are 649$ retail! Even with a plan these things are more expensive than the current 3DS pricing.

I think what went wrong here was the push for a 3D screen. It appears to cost them a significant amount, as they claim the current 3DSs are being sold at cost. They seemed to believe gimmicks attached to the handheld itself are system sellers, which may be somewhat true, but in their desperation to find something new they went with a trend that's dwindling in popularity.


RE: Honestly
By MrBlastman on 9/13/2011 2:48:01 PM , Rating: 2
What turned me off was the eye strain. I've never used something that made my eyes hurt as much as this thing did before.


RE: Honestly
By Manch on 9/13/2011 3:15:17 PM , Rating: 2
My friend said it made him cross eyed. It didn't bother me at all. I bought one. I thought it was pretty cool. Plus playing Zelda on a 9hr plane ride was awesome!


"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki