International Data Corporation (IDC) released its Worldwide New Media Market Model (NMMM) predictions
yesterday, which forecasts that the number of people who use mobile devices to
access the Internet will significantly increase over the next few years while
wireline internet access will slowly decline.
According to the IDC's Worldwide New Media Market Model, more U.S. internet
users will access the web through mobile devices rather than through PCs or
wireline services by 2015.
Between 2010 and 2015, the number of U.S. mobile internet users will increase
by a compound annual growth rate of 16.6 percent while PCs and other wireline
services first stagnate, then gradually decline.
Globally, the number of internet users will increase from 2 billion in 2010 to
2.7 billion in 2015, as 40 percent of the world's population will have Web
access by that time. Also, global B2C e-commerce spending will increase from
$708 billion in 2010 to $1,285 billion in 2015 at a compound annual growth rate
of 12.7 percent, and worldwide online advertising will increase from $70
billion in 2010 to $138 billion in 2015.
"Forget what we have taken for granted on how consumers use the Internet," said Karsten Weide,
research vice president, Media and Entertainment. "Soon, more users will
access the Web using mobile devices than using PCs, and it's going to make the
Internet a very different place."
predictions may seem unsurprising, considering the fact that tech giants like
Apple, Samsung, Google and Motorola are consistently releasing smartphones and
tablets (in Google's case, its Android OS). A recent study conducted by the Pew
Internet & American Life Project found that 35 percent of American
adults now own a smartphone instead of a feature phone.
The spotlight was placed on the decline of wireline services last month
when 45,000 Verizon wireline
employees went on strike because the company had to cut pensions,
make employees pay more for healthcare, etc. in order to cut costs and
compensate for its declining wireline business.