backtop


Print 22 comment(s) - last by bety.. on Sep 8 at 6:29 AM


Will RIM's first competitive hardware in some time, the Blackberry 9860 help it break RIM's sales slump? The device won't be available until October in the U.S, so we won't know for some time.  (Source: RIM)
Market share-wise Android continues to dominate, Samsung also does well

Survey data isn't the most reliable form of market research, but when collected in sufficient quantities it can provide some interesting insight.  ComScore has cobbled together its latest phone survey report, which queried over 30,000 U.S. phone customers over the age of 13.

The study reports that among the surveyed users with a smartphone, the number of users of Google, Inc.'s (
GOOG) Android operating system has sharply risen.  In April Android held a 36.4 percent market share, three months later it's risen to 41.8.

By contrast Apple, Inc. (
AAPL) largely held steady managing an anemic 1 percent gain, rising from 26 percent to 27 percent over the same period.  Meanwhile Microsoft Corp. (MSFT), Waterloo, Ontario-Based Research in Motion, Ltd. (TSE:RIM), and Finnish phone maker Nokia Oyj.'s (HEL:NOK1Vsoon-to-be-defunct Symbian OS all shed market share, with RIM's 4 percent drop being the most severe.

RIM's losses ostensibly came due to the company's failure to match Apple in customer brand loyalty
, Google in device selection, and both rivals in app selection.  RIM does offer industry-leading secured business solutions, such as encrypted email.  However, to the average consumer, the utility of those services may be minimal.

The phone maker has also lagged in hardware.  Earlier this month, it did at last unveil a single competitive offering -- the 
high-resolution touch screen BlackBerry Torch 9860.  However, the device will not launch until October in the U.S. (on AT&T, Inc. (T)).

In terms of overall phone sales (both smart phone and non-smart phone), the rankings remained unchanged with Samsung Electronics Comp., Ltd. (
SEO:005930) on top, LG Electronics (SEO:066570) in second, Google's recently acquired Motorola unit in third, Apple in fourth, and RIM in fifth.

Both Samsung and Apple, buoyed by strong smart phone sales, saw 1+ percent growth in overall phone sales.  Meanwhile Motorola sank by 1.5 percent.

The study also revealed that all types of smart phone use, including gaming, internet browsing, music listening, and social networking continues to rise.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: RIM Dropped The Ball, Big Time.
By Samus on 9/1/2011 3:41:07 AM , Rating: 1
I don't know...I still have a G1 which is mid-2008 technology, and is still so competitive with the current smartphones, its shocking how many people STILL have a G1.

The same applies to Blackberry. Many people still use old 7200's, 8800's, 8300's, all prior to the Curve/Bold architecture. They love their scroll wheels, trackballs, etc.

But the real obvious giveaway that the hardware isn't RIM's problem is how people get new hardware, but complain about the software. I have a client ask me at least once a week if I can downgrade an employees new blackberry to OS5. The improvements RIM has made are the equivilent of those made in Windows Vista. It's not enough to justify the sluggish performance, the ridiculous stuggle to accomplish simple tasks, and the fact that everything is for some reason moved to a different place for no improvement what-so-ever.

All RIM needs to do is stop alienating loyal, die-hard users and stop cattering to a crowd that wants something they are not. The new software is making people leave the Blackberry circle.


RE: RIM Dropped The Ball, Big Time.
By Pirks on 9/1/11, Rating: 0
By cruisin3style on 9/1/2011 8:07:09 PM , Rating: 4
No.


"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki