Android operating system may be top dog at Samsung, but the smartphone maker is
showing Bada some love by introducing three new Bada 2.0-powered smartphones at IFA
2011 in Berlin next month.
The three new phones are the Wave 3, the Wave M and the Wave Y. All three are
powered by Bada 2.0, which is Samsung's own mobile operating system. Bada 2.0
offers features like voice recognition, Wi-Fi Direct and Near Field
Communication (NFC) for mobile payments.
The Samsung Wave 3 offers a 4" Super AMOLED display and a slim body made
of anodized aluminum. Wi-Fi Direct, seamless push notifications and improved
multitasking are a few listed features for the convenience of the
The Samsung Wave M revolves around the social aspect of mobile technology. It
is the first Samsung smartphone to come equipped with ChatON, which is
Samsung's proprietary mobile communication service that works across most
mobile devices and links all of the user's contacts instantly, allows the
sharing of content and conversations across mobile platforms and PC, and the
creation of "micro-communities" through group chat. The Wave M has a
3.65" HVGA screen made of tempered glass with a metallic body, and
features streamlined messaging feeds, enhanced Web browsing, optional NFC and
Wi-Fi applications. It's definitely the social member of the three.
The Wave Y is more of a starter set for new smartphone users. It features a metallic body and a 3.2"
HVGA screen as well as simple personalization via Lock Screen, Live Panel and
Folder management for the new smartphone user who is experiencing the
technology for the first time. Music Hub allows the user to manage portable
music easily, and Social Hub as well as ChatON will be available for mobile
Customers who purchase any one of the three new Samsung smartphones will be
able to utilize Samsung Apps, which is an integrated application store
specifically for Samsung that offers local to global content.
"Smartphones are gaining popularity by the day," said JK Shin,
President of Samsung Mobile Communications. "The new additions to the Wave
portfolio are the first to benefit from the power of our Bada 2.0 platform; the
full extent of our commitment is clear to see in each device. We've produced
easy-to-use smartphones that will inspire the market."