Amazon Could Sell Up to 5 Million Tablets in Q4 2011, Says Forrester Research
August 29, 2011 8:58 PM
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Amazon's new tablet is expected to be a worthy competitor of Apple's iPad
In order to achieve this, Amazon must sell its new tablet "significantly" below its competitors' prices and have enough supply to meet consumer demand
Google's Android operating system may be
beating Apple's iOS
in the smartphone area, but Apple clearly takes the cake when it comes to tablets. For now, at least.
Apple has sold nearly 30 million iPads since the gadget's original launch in April 2010. Since then, many other competitors such as the
have attempted to match the iPads popularity, but were unsuccessful in doing so. Hewlett-Packard even decided to
kill off its TouchPad tablet and webOS operating system
due to problems like slow hardware releases, mediocre execution, and overproduction which made the tablet unable to compete.
But there will soon be a new competitor that may give Apple a run for its money in the tablet arena:
According to Forrester Research, an independent technology and market research company, Amazon could sell as many as 5 million tablets in the fourth quarter. But in order to do this, it must sell its new tablet "significantly" below its competitors' prices and have enough supply to meet consumer demand. If it can pull this off, Forrester Research estimates that Amazon could sell between 3 million and 5 million tablets in the last three months of 2011.
In addition to lower prices and increased supply, apps are another important area to consider in regards to tablet sales. Apple has around 100,000 custom-built
where Google's Honeycomb platform has less than 300.
"If Amazon's Android-based tablet sells in the millions, Android will suddenly appear much more attractive to developers who have taken a wait-and-see approach," said Sarah Rotman Epps, of Forrester Research.
Epps predicts that consumers will especially jump to buy an Amazon tablet if it is lighter and smaller like
, yet powerful with a browser, OS and apps. She said Amazon could have a "killer product" if it combined the Kindle with the power of an iPad.
"So far, Apple has faced many would-be competitors, but none have gained significant market share," said Epps. "Not only does Amazon have the potential to gain share quickly, but its willingness to sell hardware at a loss, as it did with the Kindle, makes Amazon a nasty competitor."
Amazon's tablet will feature a 9-inch screen and the Android operating system. It is due to launch before October 2011.
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I think Amazon will be the first legit competition
8/31/2011 1:32:29 AM
The iPad hasn't had any good competition so far. Xoom, Transformer, Galaxy, none come close to the iPad because the manufacturers don't do a good job with the software/service stack and the hardware is inferior.
Amazon is a different story. They have an app store, they sell music, they sell movies, they have excellent cloud and back-end services for consumers and businesses, and it is all under one roof. Like Apple they can provide the whole thing in a very unified and customer friendly package. The Kindle absolutely nailed cloud syncs and ease-of-use from the get-go. That really cemented Amazon as one of the companies outside of Apple that really gets it.
Android tablets haven't succeeded because they have all been mediocre to terrible. I trust that Amazon is going to be the first ones to actually compete with Apple in terms of services and delivering a complete top-to-bottom customer experience. Hardware is obviously to be seen, but if they have the Tegra 3 and an IPS display then they should be set and actually competitive in that regard as well.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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