Amazon Could Sell Up to 5 Million Tablets in Q4 2011, Says Forrester Research
August 29, 2011 8:58 PM
comment(s) - last by
Amazon's new tablet is expected to be a worthy competitor of Apple's iPad
In order to achieve this, Amazon must sell its new tablet "significantly" below its competitors' prices and have enough supply to meet consumer demand
Google's Android operating system may be
beating Apple's iOS
in the smartphone area, but Apple clearly takes the cake when it comes to tablets. For now, at least.
Apple has sold nearly 30 million iPads since the gadget's original launch in April 2010. Since then, many other competitors such as the
have attempted to match the iPads popularity, but were unsuccessful in doing so. Hewlett-Packard even decided to
kill off its TouchPad tablet and webOS operating system
due to problems like slow hardware releases, mediocre execution, and overproduction which made the tablet unable to compete.
But there will soon be a new competitor that may give Apple a run for its money in the tablet arena:
According to Forrester Research, an independent technology and market research company, Amazon could sell as many as 5 million tablets in the fourth quarter. But in order to do this, it must sell its new tablet "significantly" below its competitors' prices and have enough supply to meet consumer demand. If it can pull this off, Forrester Research estimates that Amazon could sell between 3 million and 5 million tablets in the last three months of 2011.
In addition to lower prices and increased supply, apps are another important area to consider in regards to tablet sales. Apple has around 100,000 custom-built
where Google's Honeycomb platform has less than 300.
"If Amazon's Android-based tablet sells in the millions, Android will suddenly appear much more attractive to developers who have taken a wait-and-see approach," said Sarah Rotman Epps, of Forrester Research.
Epps predicts that consumers will especially jump to buy an Amazon tablet if it is lighter and smaller like
, yet powerful with a browser, OS and apps. She said Amazon could have a "killer product" if it combined the Kindle with the power of an iPad.
"So far, Apple has faced many would-be competitors, but none have gained significant market share," said Epps. "Not only does Amazon have the potential to gain share quickly, but its willingness to sell hardware at a loss, as it did with the Kindle, makes Amazon a nasty competitor."
Amazon's tablet will feature a 9-inch screen and the Android operating system. It is due to launch before October 2011.
This article is over a month old, voting and posting comments is disabled
I think Amazon will be the first legit competition
8/31/2011 1:32:29 AM
The iPad hasn't had any good competition so far. Xoom, Transformer, Galaxy, none come close to the iPad because the manufacturers don't do a good job with the software/service stack and the hardware is inferior.
Amazon is a different story. They have an app store, they sell music, they sell movies, they have excellent cloud and back-end services for consumers and businesses, and it is all under one roof. Like Apple they can provide the whole thing in a very unified and customer friendly package. The Kindle absolutely nailed cloud syncs and ease-of-use from the get-go. That really cemented Amazon as one of the companies outside of Apple that really gets it.
Android tablets haven't succeeded because they have all been mediocre to terrible. I trust that Amazon is going to be the first ones to actually compete with Apple in terms of services and delivering a complete top-to-bottom customer experience. Hardware is obviously to be seen, but if they have the Tegra 3 and an IPS display then they should be set and actually competitive in that regard as well.
"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)
HP Buries WebOS, TouchPad
August 18, 2011, 3:43 PM
Android Outsells iPhone 5-to-2, Has Nearly 50 Percent of the Market
August 2, 2011, 11:46 AM
Facebook iPad App Leaked
July 25, 2011, 7:54 AM
Amazon to Release Tablet By October 2011
July 14, 2011, 11:06 AM
Amazon Kindle Library Lending to Roll Out This Year
April 21, 2011, 1:28 PM
Tim Cook Touts Apple’s Product Portfolio, Performance in Letter to Employees
October 21, 2014, 8:05 AM
Buoyed by Strong iPhone Sales, Apple Reports Revenue of $42.1B, $8.5B in Profit for Fiscal Q4
October 20, 2014, 5:21 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
OnePlus to Open Pre-orders on October 27
October 20, 2014, 1:34 PM
Apple Releases iOS 8.1; Adds Apple Pay Support, SMS Relay, Instant Hotspot
October 20, 2014, 1:00 PM
Quick Note: Android Gmail App to Gain Yahoo, Outlook Account Support
October 20, 2014, 9:15 AM
Most Popular Articles
Update: Motorola Droid Turbo Coming Oct 28, 48-hour Battery Life Confirmed
October 19, 2014, 9:19 PM
Google Announces Android 5.0 “Lollipop”, Nexus 9 Tablet, and Nexus 6 “Phablet”
October 15, 2014, 12:41 PM
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
HBO, CBS Lead Charge to Ditch Cable
October 16, 2014, 4:40 PM
PS4 "Masamune" Update 2.0 Will Bring New Music and Customization Features
October 17, 2014, 1:05 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information