Amazon Could Sell Up to 5 Million Tablets in Q4 2011, Says Forrester Research
August 29, 2011 8:58 PM
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Amazon's new tablet is expected to be a worthy competitor of Apple's iPad
In order to achieve this, Amazon must sell its new tablet "significantly" below its competitors' prices and have enough supply to meet consumer demand
Google's Android operating system may be
beating Apple's iOS
in the smartphone area, but Apple clearly takes the cake when it comes to tablets. For now, at least.
Apple has sold nearly 30 million iPads since the gadget's original launch in April 2010. Since then, many other competitors such as the
have attempted to match the iPads popularity, but were unsuccessful in doing so. Hewlett-Packard even decided to
kill off its TouchPad tablet and webOS operating system
due to problems like slow hardware releases, mediocre execution, and overproduction which made the tablet unable to compete.
But there will soon be a new competitor that may give Apple a run for its money in the tablet arena:
According to Forrester Research, an independent technology and market research company, Amazon could sell as many as 5 million tablets in the fourth quarter. But in order to do this, it must sell its new tablet "significantly" below its competitors' prices and have enough supply to meet consumer demand. If it can pull this off, Forrester Research estimates that Amazon could sell between 3 million and 5 million tablets in the last three months of 2011.
In addition to lower prices and increased supply, apps are another important area to consider in regards to tablet sales. Apple has around 100,000 custom-built
where Google's Honeycomb platform has less than 300.
"If Amazon's Android-based tablet sells in the millions, Android will suddenly appear much more attractive to developers who have taken a wait-and-see approach," said Sarah Rotman Epps, of Forrester Research.
Epps predicts that consumers will especially jump to buy an Amazon tablet if it is lighter and smaller like
, yet powerful with a browser, OS and apps. She said Amazon could have a "killer product" if it combined the Kindle with the power of an iPad.
"So far, Apple has faced many would-be competitors, but none have gained significant market share," said Epps. "Not only does Amazon have the potential to gain share quickly, but its willingness to sell hardware at a loss, as it did with the Kindle, makes Amazon a nasty competitor."
Amazon's tablet will feature a 9-inch screen and the Android operating system. It is due to launch before October 2011.
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Nook Color Says Hi!
8/30/2011 9:42:27 AM
"Hey, what about me??!! I'm a $250 Android tablet and an awesome e-reader.
RE: Nook Color Says Hi!
8/30/2011 12:01:55 PM
As a former Nook Color owner (and now iPad2 owner) the Nook is just too slow, and CM7 is too buggy. It has basically the same screen as the iPad, so it's not any better than an iPad as a reader. Even supporting flash out-of-the-box is a mixed blessing, as it makes a lot of the web experience just suck. I paid $189 for my Nook, but still felt it was a bad buy. I was happy to pay $500 for the iPad - its that much better.
RE: Nook Color Says Hi!
8/30/2011 3:38:43 PM
This isn't an iPad vs. the world pissing match. It's about people getting excited about an Android-based tablet that's half the price of an iPad like it's never been done.
Yes, Nook does have some niggling issues, but that doesn't change my point.
"I modded down, down, down, and the flames went higher." -- Sven Olsen
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