Isis Invests $100 Million for Mobile Payments Venture
August 29, 2011 3:50 PM
comment(s) - last by
Isis consists of Verizon, AT&T and T-Mobile
This investment is a move to attract banks and merchants, and will likely force Google to step up in what could be mobile payments "showdown"
According to Juniper Research, the market for mobile commerce may reach $670 billion by 2015. This year alone, it is expected to generate $240 billion. With such potentially attractive numbers ahead, several mobile companies are rushing to develop services and devices that will embrace near field communication (NFC) technology with mobile commerce.
allows wireless devices to interact with specialized readers in order to make everyday payments. For instance, using a phone like Samsung's Nexus S with NFC support, a user could walk into a store and pay for their items simply by tapping their phone on a specialized reader at the cash register. This eliminates the need for cash or a mess of credit cards.
AT&T, Verizon Wireless and T-Mobile announced a joint venture called
last year, where the three wireless carriers will construct a nationwide mobile payment infrastructure. It was first decided that Isis would work exclusively with Discover Financial Services' national payment network in an effort to steal market share away from MasterCard and Visa, but the team later said it would
embrace new alliances
like MasterCard and Visa to insure that it does not fall behind in the race for the No. 1 spot in the mobile payments market. Now, its complete list of partnerships includes Discover Financial Services, MasterCard, Visa and American Express.
In late May of this year, Google announced its own NFC mobile payments system called
The search and mobile giant partnered with Sprint, Citi, MasterCard and First Data to offer a service that allows users to store credit cards, loyalty cards, gift cards and offers.
With competition already starting to heat up, Isis is taking the next step by investing more than
$100 million in the joint venture
. This investment is a move to attract banks and merchants, and will likely force Google to step up in what could be a mobile payments "showdown."
Isis is also offering coupons through users' mobile devices, much like Google. The team plans to rely on all three mobile carriers' existing customer relationships to help push it ahead of Google. In addition, many predict that Isis software will be pre-installed onto their phones to encourage use.
"We have yet to announce our national rollout plans," said Jaymee Johnson, head of marketing for Isis. "Isis remains on track to launch in key markets, including Salt Lake City and Austin, in early-to-mid 2012."
This article is over a month old, voting and posting comments is disabled
Not buying any device with this capability...
8/29/2011 6:24:04 PM
...the concept is a bad joke - I expect the security to be broken so fast and in so many ways to make it unworkable.
So you bump your phone into somebody caring a big backpack in a bus and your phone just pays up without any checks? No way to confirm the amount? No pin, so if your phone is stolen, you can kiss all the funds good-bye?
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
Google Wallet Officially Announced
May 26, 2011, 1:33 PM
Isis Decides Not to Establish Separate Mobile Payments Network
May 4, 2011, 10:52 AM
Visa, Samsung Join Forces in NFC Venture for London 2012 Olympic Games
April 1, 2011, 9:53 AM
AT&T, T-Mobile, Verizon Wireless Showcase Isis Mobile Payment System
November 16, 2010, 10:25 AM
Report: Microsoft’s Lumia 530 to Hit T-Mobile This Month for $69 Off-contract
October 1, 2014, 9:10 AM
Quick Note: Pebble, Pebble Steel Smartwatches Reduced to $99, $199 Respectively
September 30, 2014, 3:59 PM
Report: Microsoft Lumia 830 Headed to AT&T on November 7
September 30, 2014, 12:51 PM
Update: Samsung Responds to Reports of Screen Gaps on Galaxy Note 4
September 30, 2014, 11:02 AM
Apple to Begin iPhone 6, iPhone 6 Plus Sales in China October 17
September 30, 2014, 9:55 AM
eBay to Spin Off PayPal Business Next Year
September 30, 2014, 7:28 AM
Most Popular Articles
New AT&T Mobile Share Value "Double Data" Promotion Lasts Through October
September 28, 2014, 8:32 AM
Update: Apple Releases iOS 8.0.2 Update to Make Up for Botched 8.0.1 Release
September 25, 2014, 8:19 PM
Appalling Negligence: Decade-Old Windows XPe Holes Led to Home Depot Hack
September 8, 2014, 8:58 PM
TiVo Mega Features 24TB of Storage, Can Record Three Years* Worth of TV Content
September 8, 2014, 8:45 AM
FBI Outraged That Apple, Google are Adopting Digital "Locks" to Protect Users
September 26, 2014, 1:00 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information