Print 13 comment(s) - last by Fritzr.. on Sep 6 at 1:35 PM

Instagram filters  (Source: NYT)
Sources claim feature is ready, but Zuckerberg wants more filters before launch

Facebook is always tweaking and unveiling new features to lure more users and encourage them to use the social network more. One of the most common activities for users of the network is the sharing of photos and video on the site. One thing that is lacking on Facebook are filters to change those photos, but that will soon change.

Facebook is planning to add a 
series of filters to its mobile application in the coming months to compete with Instagram according to unnamed engineers on the project. The NYT reports that the filters feature has been ready for a while now. However, CEO and founder Mark Zuckerberg has put the launch on hold until the engineers working on the project can get more filters ready for the service according to the source.

According to those engineers on the project, Facebook will roll the features out with almost a dozen photo filters. Some of them will reportedly be similar to the old-fashioned looking filters that are popular with Instagram users. These filters make the photos look like grainy film and like they were shot with old lenses. The last new feature Facebook added was the new 
chat service.

One of the engineers that leaked the details on the filters also said that Facebook tried to buy Instagram over the summer, but wasn't able to complete the deal. The NYT reports that Instagram offered no comment on the rumor. Facebook also offered no official comment. Apparently, Apple will also be integrating photo filters directly into the next version of iOS according to code found in the upcoming release. Instagram itself now has eight million users and has recently raised $7 million in funding for expansion. Why exactly Facebook was unable to purchase Instagram is unknown.

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By lyeoh on 8/26/2011 10:32:14 AM , Rating: 4
I know many like it, but it's just sad that people use all that fancy camera tech[1] only to make it look like something taken in the 1970s by an "instamatic" that's lost half the colours and resolution by now.

[1] Often phone camera tech (but usually still superior to the consumer stuff back then).

RE: Yucks
By therealnickdanger on 8/26/2011 11:25:47 AM , Rating: 5
No sh*t. Applying filters to your stupid photos that no one wants to see does not make you a photographer nor does it make you seem more artsy or emotionally deep.

RE: Yucks
By geddarkstorm on 8/26/2011 12:24:46 PM , Rating: 2
Blast it, there goes their new marketing slogan :|

RE: Yucks
By shaidorsai on 8/26/2011 7:14:23 PM , Rating: 4
True, but pointless ranting about something that makes other people happy makes your posts about as interesting as their photos. Why would you even care what someone else does with a photo?

RE: Yucks
By Flunk on 8/26/2011 12:51:39 PM , Rating: 2
All this means is that all the bad photos will now be even worse because idiots will apply tacky filters to them. Thanks Facebook.

RE: Yucks
By MrTeal on 8/26/2011 1:33:47 PM , Rating: 2
As long as they include a filter that removes every poorly lit and out of focus moron making a duck face and replace them with an actual picture of a duck, I'll be happy.

RE: Yucks
By mindless1 on 9/1/2011 9:51:43 PM , Rating: 3
I like the duck face shots, it removes all doubt whether the person is an idiot.

RE: Yucks
By Fritzr on 9/6/2011 1:35:11 PM , Rating: 2
It is really sad that almost all digital cameras have these filters in their firmware & almost all digital image editors offer these filters as part of their feature set. Maybe there is a use for these filters in the real world.

All Facebook is doing is allowing users to edit photos in Facebook instead of editing them in an application that does not display Facebook's paid ads.

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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