When most techies think of McAfee, they think of pre-installed Windows bloatware, wasted CPU cycles, and costly subscription services. However, the company also has a portfolio of software products that target smartphone users.

McAfee's latest software release comes in the form of WaveSecure iOS Edition. The WaveSecure app can be installed on Apple iOS devices (iPhone, iPad, iPod touch) and is aimed at backing up a user’s important personal information in the case of theft or accidental damage.

“We are excited to extend our platform coverage to one of the most popular operating systems for mobile devices on the market,” said Todd Gebhart, co-president, McAfee. “Consumers use their mobile devices to hold some of the most important details of their life. McAfee WaveSecure software works seamlessly to secure, back up and wirelessly restore content on the device via the online portal. So even if the device is lost, stolen or damaged, or even if users accidentally delete their data, the data remains safe and easily accessible.” 

McAfee claims the app "wirelessly back up contacts, photos and videos as well as remotely track the location of their iPhone."

If this functionality sounds familiar, it's because most of this functionality is either already available (or will soon be available) for iOS. ICloud is currently in beta testing and will be available with iOS 5, which is launching this fall -- it will backup photos, documents, apps, books, contacts, calendar data, and will also track the location of your iOS devices. ICloud will also perform full device backups and give users 5GB of storage space for free.

If you for some reason have a problem with "free", McAfee is offering WaveSecure iOS Edition for $19.95 at the Apple App Store.