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Cadillac Converj Concept
Cadillac Converj is "back on" according to Green Car Reports

In the ongoing "will they or won't they" saga pertaining to the Cadillac Converj, the latest news from Green Car Reports suggests that the coupe has been given green lit for production. The latest timeline for the vehicle has it launching in 2013 as a 2014 model vehicle. 

According to Green Car Reports, the Converj's higher MSRP -- which would start around the $60,000 mark instead of $40,000 like the Chevrolet Volt -- would allow General Motors to better recoup some of the costs associated with the expensive, first generation Voltec platform.

The Converj concept car was based on the same Voltec platform that underpins the Chevrolet Volt. In production form, the Volt is good for up to 40 miles of electric-only driving, and over 300 total miles once the gasoline engine generator kicks in.

The Converj, however, would have the added benefit of sleek styling to drape over its chassis and Cadillac luxury touches instead of the rather anonymous styling of the Volt. In addition, the Converj would be using a "1.5" version of the Voltec platform. In the case of the Converj, this most likely means that the vehicle will have a more powerful electric motor to give it increased performance.

A completely new Voltec 2.0 platform will most likely arrive when the Volt gets fully revamped for its second generation in 2015.

The Converj would replace the Escalade Hybrid as Cadillac’s headlining vehicle for the "green" movement, and would help the American luxury mark compete with upcoming electric vehicle offerings from BMW and Audi.

Updated 8/17/2011 @ 6:19pm EST

GM confirmed today that the Converj concept car will go into production using the Volt's powertrain and will be dubbed the ELR. Here's the full press release:

DETROIT – The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.   

Development of the ELR is just underway, so details on performance, price and timing will be announced later. 

The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery’s energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles. 

 “The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.” 

Cadillac selected the name ELR to indicate the car’s electric propulsion technology, in keeping with the brand’s 3-letter international model naming convention.

The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.

“There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,” Welburn said. 

Cadillac will reveal another new concept car on Thursday, Aug. 18, at a special event prior to the annual Pebble Beach Concours d’Elegance. Cadillac also recently announced it will add two new vehicles to its product lineup in 2012, the XTS large luxury sedan and an all-new luxury compact sedan codenamed ATS.

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By JackBurton on 8/12/2011 10:51:56 AM , Rating: 5
That car is beautiful! I hope GM comes out with it...THE WAY IT IS!

By Super on 8/12/2011 11:13:10 AM , Rating: 2
And the Chevy Volt was stunning as well when it was still a concept car. ...then it started turning into a Prius design ripoff. I imagine it will happen to this beauty as well, unfortunately. I would love to be wrong and see this car come out to be be a very similar design to its concept origin.

So yes, bring it out the way it is designed now!

By Spuke on 8/12/2011 11:43:08 AM , Rating: 2
A couple things:

1. Ride height won't be that low.
2. Wheels won't be that big.

By Samus on 8/18/11, Rating: -1
By Dr of crap on 8/18/2011 8:59:38 AM , Rating: 2
Really, it looks like a car with four wheels!

By Keeir on 8/18/2011 6:03:11 PM , Rating: 2

#1. GM has sold every single Volt it has produced. Sometimes its to a dealer who wants to see it as "used" or use as a demonstration automobile. But -every single one produced- is not poor sales. Lets not pretend like there are discounted Volt's being offering that have become lot queens.

#2. Volt has only been available in a few states/cities. It wouldn't surprize me to learn that in a few cities, new Volt sales are greater per capita that other "niche" market cars... like a Mini Cooper, or a 5 Series, or a Nissan Leaf.

#3. The Volt doesn't really look good. Unless you compare it to the rest of the Chevy Lineup. Its probably one of the best looking Chevies. Certainly better than the Aveo, Impala, anything SUV, etc.

By Flunk on 8/12/2011 11:33:39 AM , Rating: 2
If you like the way this looks you could always buy a CTS-V it looks very much like this concept and it's already available for purchase! (at a huge price of course).

By JackBurton on 8/12/2011 11:40:39 AM , Rating: 2
This looks MUCH better than the CTS-V coupe.

By voodoobunny on 8/12/2011 11:57:03 AM , Rating: 2
They could have an Electric version, and an Electrifying version...

By FITCamaro on 8/18/11, Rating: 0
By FredEx on 8/18/2011 12:33:08 AM , Rating: 2
I was out and about in Mishawaka, IN Monday and saw a black CTS-V Coupe going down the road that had been worked over. It was riding very low, had bigger wheels with barely there tires, massaged ground effects and it had a blacked out grill. There were 5 of us standing outside a cellular phone store staring and drooling as it sat at a red light and then it went past us.

I never imagined myself as a Caddy person, but I'd kill for that car I saw.

By Reclaimer77 on 8/17/2011 6:35:47 PM , Rating: 1
I agree. If only you could get one with a real engine in it...

By Brandon Hill on 8/17/2011 6:37:54 PM , Rating: 2
If you want a "real" engine, get a CTS Coupe or CTS-V Coupe :)

By Alexvrb on 8/17/2011 8:17:49 PM , Rating: 2
I'm gonna ask Santa for a CTS-V for Christmas! Yeah, I know, he'll send me a lump of coal instead. As usual.

By Onimuto on 8/18/2011 12:02:01 PM , Rating: 2
So 6.2 liter super charged at 556 bhp is not real engine? What you want the W16 engine found in the bugati veyron outputing 1,501 bhp ?

By Spuke on 8/18/2011 12:11:24 PM , Rating: 2
Actually it's 1200hp for the Super Sport, the others are 1000hp. I'd rather have a twin turbo Gallardo.

By spread on 8/17/2011 9:04:00 PM , Rating: 2
I hope GM comes out with it...THE WAY IT IS!

GM has awesome concepts. Too awesome so they have to be diluted for production. Look at the Volt, it looks nothing like it should.

This concept is too nice and therefore will probably look like a Cobalt when it finally gets to production.

By inperfectdarkness on 8/17/2011 10:08:57 PM , Rating: 2

the woulda-coulda-shoulda did away with the cadillac 16 too. GM loves to neuter the crap out of their prototypes.

By Samus on 8/18/2011 12:49:26 AM , Rating: 1
The Volt looks better than any sedan in production right now.

Go ahead, come up with something else. And if you say Audi something you're probably one of the suckers that owns the most boring car on the road.

By angel boy3637 on 8/17/2011 10:54:05 PM , Rating: 2
O God, it's a great car too

I need for one like her

"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke

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