HTC, Beats by Dr. Dre Team Up to Team Up for Smartphones this Fall
August 11, 2011 9:19 AM
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The partnership aims to deliver a full spectrum of sound that replicates what producers and artists hear in the studio on HTC devices
Mobile designer HTC Corporation has announced that it is teaming up with Beats Electronics LLC to give HTC phones an
advanced audio experience
Beats Electronics LLC was created by artist and producer Dr. Dre as well as Chairman of Interscope Geffen A&M Records Jimmy Iovine in 2006. The company aims to deliver a full spectrum of sound that replicates what producers and artists hear in the studio. To do this, the company developed a new type of headphone that is capable of delivering music and sounds nearly at the level of quality heard in these studios.
Now, HTC, which is one of the fastest-growing mobile companies in the industry,
is partnering with Beats Electronics
to give customers the full sound experience on an HTC device.
"The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future," said Iovine. "For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and re-engineer how sound is delivered so that the consumer feels the music the way that the artist intended."
Beats Electronics will benefit because its system will be deployed on a fast-growing brand's devices, and HTC can benefit as well by having advanced audio systems by a brand that will accelerate HTC's "entry into the youth and accessories markets" around the world. Consumers who are looking for a better audio experience will now have more options in the mobile market as well.
"Beats has found a unique way to harness popular culture in a manner that us unlike other other brands today," said Peter Chou, CEO of HTC Corporation. "It's an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on
. We obsess over every detail of a consumer's mobile experience and audio is a critical part of the experience."
HTC phones with Beats integration are expected to be released this Fall, but there are no exact dates at this time.
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Reads like it was emailed direc### from Jimmy Iovine
8/11/2011 5:55:06 PM
Is this an advertisement or an article?
DT should at least modify the sentence structure so that it is objective. Based on all the research I have done, Beats are a fashion accessory only, and while it is still interesting (I think it will help HTC sell phones), audio quality has little to nothing to do with their appeal to the teen demographic.
Very few people have been buying Sennheiser or Shure headphones for their smartphones and laptops since both have gained popularity, and these products really do improve audio quality and were available as long as digital music has been available. Beats are just the latest fad, fueled by crazy promotion on TV, esp. American idol, music videos, etc.
When I've asked multiple people why they still use the $2 garbage headphones that come with their multi-hundred dollar device, I get shrugs and questions like "What, are they bad?". But they are perfectly capable of determining and noticing whether the headphones are all-white or have the Beats logo... I get disgusted when I see so many kids downtown with huge pairs of over-the-ear Beats headphones, and none of the brands with better fidelity. But hey, Beats do look better.
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