HTC, Beats by Dr. Dre Team Up to Team Up for Smartphones this Fall
August 11, 2011 9:19 AM
comment(s) - last by
The partnership aims to deliver a full spectrum of sound that replicates what producers and artists hear in the studio on HTC devices
Mobile designer HTC Corporation has announced that it is teaming up with Beats Electronics LLC to give HTC phones an
advanced audio experience
Beats Electronics LLC was created by artist and producer Dr. Dre as well as Chairman of Interscope Geffen A&M Records Jimmy Iovine in 2006. The company aims to deliver a full spectrum of sound that replicates what producers and artists hear in the studio. To do this, the company developed a new type of headphone that is capable of delivering music and sounds nearly at the level of quality heard in these studios.
Now, HTC, which is one of the fastest-growing mobile companies in the industry,
is partnering with Beats Electronics
to give customers the full sound experience on an HTC device.
"The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future," said Iovine. "For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and re-engineer how sound is delivered so that the consumer feels the music the way that the artist intended."
Beats Electronics will benefit because its system will be deployed on a fast-growing brand's devices, and HTC can benefit as well by having advanced audio systems by a brand that will accelerate HTC's "entry into the youth and accessories markets" around the world. Consumers who are looking for a better audio experience will now have more options in the mobile market as well.
"Beats has found a unique way to harness popular culture in a manner that us unlike other other brands today," said Peter Chou, CEO of HTC Corporation. "It's an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on
. We obsess over every detail of a consumer's mobile experience and audio is a critical part of the experience."
HTC phones with Beats integration are expected to be released this Fall, but there are no exact dates at this time.
This article is over a month old, voting and posting comments is disabled
RE: Serious question -
8/11/2011 10:13:46 AM
You should care. Why? Because it has nothing to do with Apple or the iPhone/iPad.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
Judge Finds Apple in Violation of HTC's Newly Acquired Patents
July 27, 2011, 9:38 AM
HTC Incredible Close to Release, Will Pack Market's Best Phone Hardware
April 13, 2010, 12:03 PM
Quick Note: QNAP Announces QGenie 7-in-1 NAS for Mobile Users
July 14, 2014, 9:32 AM
Samsung Continues to Pick on Apple's iPad in Two New Commercials
July 13, 2014, 5:35 PM
Apple Barks Back Against Claims That iOS is a National Security Threat to China
July 13, 2014, 5:04 PM
Amazon Seeks FAA Permission to Test 50 MPH Flying Drones
July 11, 2014, 12:32 PM
Samsung Fails to Launch its Tizen-based Smartphone in Moscow, Unsure of New Launch Date
July 11, 2014, 9:00 AM
China's Top State-run Broadcaster Considers iOS Tracking Feature is a National Security Threat
July 11, 2014, 8:25 AM
Most Popular Articles
Apple's iPhone, iPad Update iOS 7.1.2 is Badly Broken for Some
July 8, 2014, 2:00 PM
Buzz Aldrin Says First Astronauts to Set Foot on Mars Should Never Return Home
July 9, 2014, 9:46 AM
Despite Legal Threats Google Begins Posting Warnings of ISP Throttling
July 7, 2014, 5:52 PM
Update: Cadillac ELR Plug-in Hybrid "Sales Fail" Continues, Dealers Offering Up to $19k Off
July 11, 2014, 3:34 PM
Your Uncharged Smartphone, Tablet May Prevent You from Boarding U.S.-bound Flights
July 6, 2014, 11:11 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information