HTC, Beats by Dr. Dre Team Up to Team Up for Smartphones this Fall
August 11, 2011 9:19 AM
comment(s) - last by
The partnership aims to deliver a full spectrum of sound that replicates what producers and artists hear in the studio on HTC devices
Mobile designer HTC Corporation has announced that it is teaming up with Beats Electronics LLC to give HTC phones an
advanced audio experience
Beats Electronics LLC was created by artist and producer Dr. Dre as well as Chairman of Interscope Geffen A&M Records Jimmy Iovine in 2006. The company aims to deliver a full spectrum of sound that replicates what producers and artists hear in the studio. To do this, the company developed a new type of headphone that is capable of delivering music and sounds nearly at the level of quality heard in these studios.
Now, HTC, which is one of the fastest-growing mobile companies in the industry,
is partnering with Beats Electronics
to give customers the full sound experience on an HTC device.
"The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future," said Iovine. "For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and re-engineer how sound is delivered so that the consumer feels the music the way that the artist intended."
Beats Electronics will benefit because its system will be deployed on a fast-growing brand's devices, and HTC can benefit as well by having advanced audio systems by a brand that will accelerate HTC's "entry into the youth and accessories markets" around the world. Consumers who are looking for a better audio experience will now have more options in the mobile market as well.
"Beats has found a unique way to harness popular culture in a manner that us unlike other other brands today," said Peter Chou, CEO of HTC Corporation. "It's an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on
. We obsess over every detail of a consumer's mobile experience and audio is a critical part of the experience."
HTC phones with Beats integration are expected to be released this Fall, but there are no exact dates at this time.
This article is over a month old, voting and posting comments is disabled
RE: Serious question -
8/11/2011 9:33:56 AM
Because you care more about corporate branding schemes that have little to do with actual performance than you think you do.
RE: Serious question -
8/11/2011 10:38:28 AM
Tell me about it.
So let me get this strait. Studio quality headphones that people will use to listen to thier 160mbps lossy MP3s.
Garbage in....garbage out. Buy hey, it's got a name so it must be better sounding. Excuse me, I've got to go shopping now. I need a pair of Air Jordans to be a better basketball player, a Bose wave radio because it fills the room with sound, and an iPhone because it makes me hipper.
RE: Serious question -
8/11/2011 4:14:40 PM
I'm actually surprised that they can get away with saying it delivers studio accurate audio.
Isn't this blatant false advertising? There's really no creativity or exaggeration being displayed here....they're pretty much saying beats are accurate, even though beats headphones cutoff entire frequencies just to get you that low midrange "thump" people like to call bass.
"This is from the DailyTech.com. It's a science website." -- Rush Limbaugh
Judge Finds Apple in Violation of HTC's Newly Acquired Patents
July 27, 2011, 9:38 AM
HTC Incredible Close to Release, Will Pack Market's Best Phone Hardware
April 13, 2010, 12:03 PM
Toshiba Launches 11”, 2-in-1 Convertible PC for $329
October 21, 2014, 2:11 PM
Microsoft Begins Shifting Nokia Lumia Branding to "Microsoft Lumia"
October 21, 2014, 10:52 AM
Tim Cook Touts Apple’s Product Portfolio, Performance in Letter to Employees
October 21, 2014, 8:05 AM
Buoyed by Strong iPhone Sales, Apple Reports Revenue of $42.1B, $8.5B in Profit for Fiscal Q4
October 20, 2014, 5:21 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
OnePlus to Open Pre-orders on October 27
October 20, 2014, 1:34 PM
Most Popular Articles
Update: Motorola Droid Turbo Coming Oct 28, 48-hour Battery Life Confirmed
October 19, 2014, 9:19 PM
Google Announces Android 5.0 “Lollipop”, Nexus 9 Tablet, and Nexus 6 “Phablet”
October 15, 2014, 12:41 PM
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
HBO, CBS Lead Charge to Ditch Cable
October 16, 2014, 4:40 PM
PS4 "Masamune" Update 2.0 Will Bring New Music and Customization Features
October 17, 2014, 1:05 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information