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Print 8 comment(s) - last by themaster08.. on Aug 10 at 2:47 AM

Nokia to say "adios" to Symbian in North America

It seems as though Windows Phone 7 just can't catch a break these days. The smartphone operating system is actually losing market share as Apple and Google make gains with iOS and Android respectively. In addition, we just reported today that the head of the Windows Phone Partner Group decided to leave the company to pursue other endeavors.

However, two recent developments should give Microsoft at least a little hope for Windows Phone 7. Ina Fried of AllThingsD reports that Nokia will completely abandon its Symbian roots in the United States and Canada when it launches Windows Phone 7 based smartphones later this year. By sticking solely with Windows Phone 7, Nokia will be able to focus as much energy on the North American market as possible and help put a tourniquet on the hemorrhaging of market share and profits

“When we launch Windows Phones we will essentially be out of the Symbian business,” Nokia Inc. President Chris Weber told Fried. “It will be Windows Phone and the accessories around that. The reality is if we are not successful with Windows Phone, it doesn’t matter what we do (elsewhere).” 

Weber also touched on the marketing campaign that Nokia is kicking off to make its presence known in the U.S. market. “Without getting into numbers, it is significantly larger than anything we have done in the past and the most we will invest in any market worldwide,” Weber continued. “They are putting their money where their mouth is.”

Although Weber explains that he won't get into the numbers game, earlier reports suggest that Nokia will spend over $130M globally to launch its Windows Phone 7 handsets.

In other Windows Phone 7 news, Motorola CEO Sanjay Jha hinted that although this company right now is focused solely on Android-based smartphones, there could be room for Microsoft's offering in the future. However, Jha says that his company wants a sweet deal comparable to the one that Nokia managed to secure with Microsoft

"I think we're completely open to the notion of Windows as a platform," said Jha according to Fierce Wireless.

Jha went on to say that iOS and Android would be the dominating smartphone platforms for the foreseeable future. When it comes to Windows Phone 7, BlackBerry OS/QNX, and webOS; things get a bit murkier. He definitely doesn't see room for all three in the marketplace. Given that Jha is even considering Windows Phone 7 for Motorola smartphones, it appears that he feels that it will be the strongest of the three “lesser” competitors in this segment.



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RE: Typo?
By koenshaku on 8/9/2011 9:33:23 PM , Rating: 2
Well this is hopeful news considering I was interested in WP7, but I didn't get one because of the subpar handsets they lunched with and a OS that wasn't mature enough. I have always loved Nokia handsets and hated how there was no market for their higher end phones here. I look forward to the MS nokia announcement on the 17th more now :D


RE: Typo?
By StevoLincolnite on 8/10/2011 2:17:30 AM , Rating: 2
Personally... I'm yet to ever even use a smartphone let alone buy one. (Never used an iPod/Zune either.)
However as primarily a gamer on both the Xbox 360 and PC... The Windows Phone 7 does seem attractive to me as it can tie into the Xbox 360 and PC platforms.

Maybe Microsoft could launch the "Halo" game for phones? I would probably run down right now if they could launch a big AAA franchise on Windows Phone 7 and make it successful.

Otherwise I'm pretty content sticking with a dumb phone, only make calls and send messages don't need anything more for that.


RE: Typo?
By themaster08 on 8/10/2011 2:47:03 AM , Rating: 3
Halo on WP + online gameplay functionality = an absolute win, and I'm sure it would attract many gamers to the Windows Phone platform.


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