backtop


Print 40 comment(s) - last by Super Speed Tr.. on Aug 11 at 7:41 PM


Sinking porn sales have left a gaping hole in Time Warner Cable's revenue.  (Source: AP Photo)

Cable companies like TWC typically rely on video on demand (VOD) content like porn or pay-per-view sporting events, a profitable backend to their general services. But customers would rather find porn online than pay expensive fees to their cable provider.  (Source: AP Photo)
It's getting harder and harder to get customers to submit to loads of porn purchases

When it comes to its video on demand (VOD) profit line, Time Warner Cable Inc. (TWC) can't seem to get it up.  The company's leadership blames the drooping figures mostly on a single culprit -- internet pornography.

While the company is going hard at trying to generate new revenue, it's finding an increasingly gaping hole in revenue that it can't seem to fill -- declining adult video sales.  States CFO Rob Marcus in an interview with All Things Digital:

One of the things going on with VOD is that there’s been fairly steady trends over some time period now for adult to go down, largely because there’s that kind of material available on the Internet for free. And that’s pretty high margin. That’s been not just this quarter, but going on for some time period.

It seems rather than paying $9.99 to rent HD adult movies, dirty customers would rather find them online for free on streaming video sites or file-sharing sites/services.  As porn was typically among the high margin items that dominated cable TV revenue, the decline has sent revenues into submission.

To be fair, porn sales isn't the only factor nailing Time Warner.  While it accounts for a third of the drop in revenue, movie rentals and pay-per-view revenue (to events like boxing or the Ultimate Fighting Championship) is also down.  The net result is that while cable subscriptions remain pumping in at a steady rhythm, declining revenue from the premium content back end is sticking it, overall, to profits.

When it comes to companies like Netflix, Inc. (NFLX) and Apple, Inc. (AAPL) taking movie rental sales from Time Warner, though, Mr. Marcus emphasizes caution.  Unlike the porn sales, he says that decline may reverse its current position.  He remarks, "I wouldn't draw any conclusions quite yet."

The question, though is whether Time Warn will truly be able to come up on top of such savvy competitors.


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: whoa is the cable companies
By Hyperion1400 on 8/5/2011 8:38:06 PM , Rating: 2
Dude, if you think those prices are bad, you should walk into an actual porn shop. The CHEAP ones are $30; good ones cost even more and even then you will only watch for like 5-10 minutes! And the porn industry wonders why we flock to Redtube?


RE: whoa is the cable companies
By runutz on 8/6/2011 1:45:57 PM , Rating: 2
Forgive my ignorance on the subject, but...

You pay by the hour to watch porn? Is that like the seedy whorehouse where you rent the room by the hour, except you are at home...alone?


RE: whoa is the cable companies
By Hyperion1400 on 8/7/2011 4:25:03 PM , Rating: 2
No, I was just pointing out that no one watches an entire porno; so paying $30 for a "movie" that you will only watch 10 minutes of is a bit ridiculous.


RE: whoa is the cable companies
By just4U on 8/8/2011 12:42:25 AM , Rating: 3
It's not only to do with porn though .. it's Video on Demand movies in general. Look at the pricing!! Used to be you could rent a movie from one of a 1000 places in your area for 2 bucks.. prices right now on VOD rentals are obscene.


"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki