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Sync is now offered on base level models

Ford has been offering its Sync voice control system that allows for hands free calls and enables the driver to control the vehicle’s entertainment system. Ford has announced that it is cutting the price of Sync to make it more affordable for buyers.

Ford has set the new price for Sync at $295, representing a $100 discount. The new Sync system for 2012 will launch first on the 2012 Explorer and Edge SUVs. Sync is now also optional on all base trim levels of the SUVs as well.

“Ford SYNC is making a difference. Our customers love it and recommend it, and our dealers want it on more products,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “SYNC already has brought hands-free, voice-activated in-car connectivity to millions, helping keep drivers’ eyes on the road and hands on the wheel. Now, Ford is making it even easier for customers to afford exactly what they want.”

Ford says that part of the motivation for making Sync cheaper and more widely available was due to the hands free laws that are going into effect across the country. Ford thinks that Sync can help reduce driver distraction and make drivers safer when they use the phone while driving. Last month Ford was the first automaker to offer support for the Safe Drivers Act of 2011. This proposed legislation would ban the use of handheld mobile devices while driving nationwide.

“As the list of states banning hand-held calls and texting while driving continues to grow and legislators ponder a nationwide ban, Ford is strengthening its leadership position as the only full-line automaker with plans to offer available hands-free mobile device connectivity on 100 percent of its passenger vehicle lineup,” said Czubay.

Sync has some issues with usability, but Ford is working to make it easier to use.





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