been offering its Sync voice control system that allows for hands free calls
and enables the driver to control the vehicle’s entertainment system. Ford has
announced that it is cutting the price of Sync to make it more affordable for
Ford has set the new price for
Sync at $295, representing a $100 discount. The new Sync system for 2012 will
launch first on the 2012 Explorer and Edge SUVs. Sync is now also optional on
all base trim levels of the SUVs as well.
“Ford SYNC is making a difference. Our customers love it and recommend it, and
our dealers want it on more products,” said Ken Czubay, Ford vice president,
U.S. Marketing, Sales and Service. “SYNC already has brought hands-free, voice-activated
in-car connectivity to millions, helping keep drivers’ eyes on the road and
hands on the wheel. Now, Ford is making it even easier for customers to afford
exactly what they want.”
Ford says that part of the motivation for making Sync cheaper and more widely
available was due to the hands free laws that are going into effect across the
country. Ford thinks that Sync can help reduce driver distraction and make
drivers safer when they use the phone while driving. Last month Ford was the
first automaker to offer support for the Safe Drivers Act of 2011. This
proposed legislation would ban the use of handheld mobile devices while driving
list of states banning hand-held calls and texting while driving continues to
grow and legislators ponder a nationwide ban, Ford is strengthening its
leadership position as the only full-line automaker with plans to offer
available hands-free mobile device connectivity on 100 percent of its passenger
vehicle lineup,” said Czubay.
some issues with usability, but Ford is working to make
it easier to use.
quote: Our customers love it and recommend it
quote: That must be marketing speak for hate and avoid it.