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HTC is preparing multiple Windows Phone 7.1 handsets, including these 3.7-inch low end models.  (Source: Phone House)

The HTC Eternity, the company's flagship WP7.1 model, will be a whopping 4.7-inches -- almost worthy of the designation "mini tablet".  (Source: HTC Inside)

Samsung will reportedly be offering Mango slider goodness (far right).  (Source: Nanapho.jp)
Nokia, HTC, LG, Acer, Huawei, ZTE and Samsung hope to overwhelm Apple, give fight to Google

Microsoft Corp. (MSFT) is viewed by many as the slumbering giant of the smartphone market.  With arguably the most innovative interface available on a smartphone today, the platform is mainly lacking in polish and selection.

The company's answer to those shortcomings is one word -- Mango.  Mango -- the Windows Phone 7.1 update -- promises more of everything good about Windows 7; more polish (notably third party multi-tasking, third party tiles, streamlined Office software, and a dramatically improved HTML5-ready browser) and more phones.

As far as the more phones part of the equation, we're starting to get a feel for what's in store when Mango launches in September.  Among the high-profile players to commit to Mango devices are Nokia Oyj. (HEL:NOK1V), Samsung Electronics Comp., Ltd. (SEO:005930), HTC Corp. (SEO:066570), LG Electronics (SEO:066570), Acer Inc. (TPE:2353), ZTE Corp. (SHE:000063), and Huawei technologies.  Fujitsu Ltd. (TYO:6702) and Dell, Inc. (DELL) are also rumored to be preparing designs.

HTC, perhaps a bit concerned about its legal troubles with its Android OS line, is diving deep into Mango with multiple handsets.  Two low-end models -- the keyboard equipped Prime and the touchscreen-only Ignite have been spotted after being accidentally posted by Dutch retailer Phone House.  Both phones pack a lowly 800 MHz processor, 512MB of RAM, 5MP camera, and 3.7-inch LCD display.

Moving to the cream of the crop, HTC will be pushing the definition of a "smart phone" with its giant "Eternity" handset.  With a whopping 4.7-inch SLCD screen, the Eternity is almost the Windows Phone 7 tablet which some users have demanded.  It will pack a 1.5GHz single-core Snapdragon processor, 16GB of storage, an 8MP rear camera, and a 1.3MP front camera.  This handset will surely prompt debate over whether slower Android phones with more cores are "better" or whether a faster single core is better suited for a smart phone.  Images of the Eternity have already leaked.

Samsung, meanwhile is preparing a model with a slide-out bottom keyboard, the SGH-i677.  Little is known about the specs or official name, at this point.  Likewise, the hardware for Nokia's much-anticipated "Sea Ray" -- rumored to launch in October at Nokia World -- is unknown.

If Microsoft can flood the market with high quality offerings, it could overwhelm Apple, Inc. (AAPL) to seize second place -- something DailyTech and a number of top analysts predicted [1][2] would happen within the next couple of years.  From there the company can move on to challenging Google Inc.'s (GOOG) prolific Android platform for world domination.

Windows Phone 7, officially hit its release to manufacturing (RTM) build just days ago.  It appears on pace to meet its planned release schedule.



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This article is over a month old, voting and posting comments is disabled

By OoklaTheMok on 7/31/2011 5:02:42 AM , Rating: 2
quote:
I still think tagging the phone OS with the Windows moniker was a marketing mistake. To most people that would imply recreating the Windows desktop experience on their phone and that isn't very attractive for most ordinary consumers.


And do you feel that Apple shouldn't use the "i" in their product names because it conveys a consumer grade product that isn't capable of enterprise class functionality? [snipe]Actually, they aren't no matter what they call it.[/snipe]

Windows is the most recognized product family name in software, period. Not using that name, would be marketing suicide. And if you are concerned about the relationship between the Windows desktop experience and the Windows Phone experience, I suggest you look at the Windows 8 previews, and you can be corrected in your outlook.


"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates














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