Google Announces AdWords Business Credit Card for U.S. Companies
July 21, 2011 4:47 PM
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Google will offer U.S. clients an AdWords Business credit card (above pictured is not actual AdWords credit card)
Google's AdWords Business credit card aims to help small and medium-sized businesses in the U.S. fund ad campaigns that they may not have the cash for, but these business can only buy search advertising on Google
With Facebook rocking the online advertising world, and a
partnership between Microsoft and Yahoo
adding an extra edge, Google has to step its game up to stay competitive. Now, it's doing just that by offering the AdWords Business credit card to U.S. clients.
Google's AdWords Business credit card aims to help small and medium-sized businesses in the U.S. fund
that they may not have the cash for, and Google wins by gaining extra revenue in the online ad market.
Google's new credit card is a MasterCard that will be issued through the World Financial Capital Bank, and will have a 8.99 percent annual percentage rate. This is an ongoing rate and not an introductory rate. It offers an "ample" credit line and no annual fee. Google will determine the minimum and maximum credit lines for each cardholder by consulting a financial partner.
Google will offer the
Business credit card to select businesses in an invite-only beta test. Those who receive the credit card can buy search advertising, but only on Google.
"Obviously we have a robust balance sheet, so this is a way for us to use that balance sheet to help our customers," said Brent Callinicos, Google's Treasurer, in reference to Google's $39.1 billion in cash and marketable securities announced as of June 30. "It isn't a financial engineering project that we came up with and said this would be cool to do. It's a customer need."
While cash-strapped businesses can benefit from the extra help, Google is sure to benefit as well. Other companies like Amazon and Macy's have offered credit cards for years to increase company purchases as well as customer loyalty.
One credit card benefit that Google's is lacking, according to
, is the potential to gain airline miles with purchases. But Google believes clients will be drawn to the card regardless of that missing feature.
"I think if you had the choice of an 18 percent credit card and miles versus an 8.99 percent credit card and no miles, it's a pretty easy choice," said Callinicos.
The AdWords Business credit card offer will be emailed to select businesses, but Google has not specified how many.
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Beware the AdWords vicious cycle
7/23/2011 12:30:49 PM
A line of credit like this can be nice if it is very carefully managed by the advertiser and not misused.
Today it is harder than ever for a business to make it, and Google AdWords really has to be approached by somebody with experience in order to make that investment worthwhile. When you get up into high rates like $2.50 a click, or $5.00 a click and so on, unless the clicker is going to buy your product or service, you could be throwing money away.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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