Google Announces AdWords Business Credit Card for U.S. Companies
July 21, 2011 4:47 PM
Google will offer U.S. clients an AdWords Business credit card (above pictured is not actual AdWords credit card)
Google's AdWords Business credit card aims to help small and medium-sized businesses in the U.S. fund ad campaigns that they may not have the cash for, but these business can only buy search advertising on Google
With Facebook rocking the online advertising world, and a
partnership between Microsoft and Yahoo
adding an extra edge, Google has to step its game up to stay competitive. Now, it's doing just that by offering the AdWords Business credit card to U.S. clients.
Google's AdWords Business credit card aims to help small and medium-sized businesses in the U.S. fund
that they may not have the cash for, and Google wins by gaining extra revenue in the online ad market.
Google's new credit card is a MasterCard that will be issued through the World Financial Capital Bank, and will have a 8.99 percent annual percentage rate. This is an ongoing rate and not an introductory rate. It offers an "ample" credit line and no annual fee. Google will determine the minimum and maximum credit lines for each cardholder by consulting a financial partner.
Google will offer the
Business credit card to select businesses in an invite-only beta test. Those who receive the credit card can buy search advertising, but only on Google.
"Obviously we have a robust balance sheet, so this is a way for us to use that balance sheet to help our customers," said Brent Callinicos, Google's Treasurer, in reference to Google's $39.1 billion in cash and marketable securities announced as of June 30. "It isn't a financial engineering project that we came up with and said this would be cool to do. It's a customer need."
While cash-strapped businesses can benefit from the extra help, Google is sure to benefit as well. Other companies like Amazon and Macy's have offered credit cards for years to increase company purchases as well as customer loyalty.
One credit card benefit that Google's is lacking, according to
, is the potential to gain airline miles with purchases. But Google believes clients will be drawn to the card regardless of that missing feature.
"I think if you had the choice of an 18 percent credit card and miles versus an 8.99 percent credit card and no miles, it's a pretty easy choice," said Callinicos.
The AdWords Business credit card offer will be emailed to select businesses, but Google has not specified how many.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
Google, Microsoft Duped Into Serving Malware Ads
December 13, 2010, 1:08 PM
BP Buys AdWords on Google, Yahoo for Oil Spill to "Help" Victims
June 9, 2010, 11:30 AM
Microsoft, Yahoo Officially Anounce Partnership, Bing to Replace Yahoo Search
July 29, 2009, 9:28 AM
Netflix took a decision to invest in original content
January 19, 2017, 7:00 AM
Amazon Airborne Fulfillment Center – Your Merchandise Drop-Shipped from the Clouds
December 29, 2016, 5:00 AM
Amazon is experimenting with a new kind of grocery stores, Amazon Go
December 8, 2016, 5:00 AM
Google has developed Deep Learning Algorithm to detect Diabetic Eye Disease
December 4, 2016, 5:00 AM
Google plans ultra-fast wireless Internet for Research Triangle Park, N.C.
August 12, 2016, 6:30 AM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
Most Popular Articles
Super Hi- Vision Will Amaze the World
January 16, 2017, 9:53 AM
Comparison: Xiaomi Mi Mix Vs. HTC U Ultra
January 14, 2017, 12:10 AM
A Few Technology Trends, Highlight’s of 2017
January 14, 2017, 12:31 AM
Gionee Marathon M5 Plus – China’s Flagship Smartphone
January 15, 2017, 2:02 AM
There is no comparison when it gets to LG TV.
January 13, 2017, 12:01 AM
Latest Blog Posts
News of the World
Jan 19, 2017, 7:00 AM
News of the Day Wednesday 1/18/2017
Jan 18, 2017, 12:01 AM
Jan 17, 2017, 12:16 AM
News of the Day
Jan 16, 2017, 12:10 PM
News and Technology Advancement
Jan 16, 2017, 7:58 AM
Jan 15, 2017, 12:32 AM
Here is Some News
Jan 14, 2017, 12:39 AM
News: Improved and New products
Jan 13, 2017, 12:01 AM
News around the world
Jan 12, 2017, 12:01 AM
Rumors and Announcements
Jan 11, 2017, 12:01 AM
This year CES and ridiculous gadgets
Jan 10, 2017, 12:01 AM
Nokia Android phone spurns the west.
Jan 9, 2017, 12:08 AM
New at CES 2017 - Changhong 8K Super Slim TV 65ZHQ3R
Jan 8, 2017, 1:07 AM
Debuted at CES 2017 - Vuzix Blade 3000 Smart Sunglasses
Jan 8, 2017, 12:39 AM
Some news of Day
Jan 7, 2017, 12:01 AM
News 2017 CES
Jan 6, 2017, 12:01 AM
Here is the Latest News in Tech
Jan 5, 2017, 1:47 AM
AI Beats World’s Best at Chinese board game “Go”
Jan 4, 2017, 11:21 AM
Las Vegas 2017 CES
Jan 3, 2017, 12:01 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information