Google Announces AdWords Business Credit Card for U.S. Companies
July 21, 2011 4:47 PM
comment(s) - last by
Google will offer U.S. clients an AdWords Business credit card (above pictured is not actual AdWords credit card)
Google's AdWords Business credit card aims to help small and medium-sized businesses in the U.S. fund ad campaigns that they may not have the cash for, but these business can only buy search advertising on Google
With Facebook rocking the online advertising world, and a
partnership between Microsoft and Yahoo
adding an extra edge, Google has to step its game up to stay competitive. Now, it's doing just that by offering the AdWords Business credit card to U.S. clients.
Google's AdWords Business credit card aims to help small and medium-sized businesses in the U.S. fund
that they may not have the cash for, and Google wins by gaining extra revenue in the online ad market.
Google's new credit card is a MasterCard that will be issued through the World Financial Capital Bank, and will have a 8.99 percent annual percentage rate. This is an ongoing rate and not an introductory rate. It offers an "ample" credit line and no annual fee. Google will determine the minimum and maximum credit lines for each cardholder by consulting a financial partner.
Google will offer the
Business credit card to select businesses in an invite-only beta test. Those who receive the credit card can buy search advertising, but only on Google.
"Obviously we have a robust balance sheet, so this is a way for us to use that balance sheet to help our customers," said Brent Callinicos, Google's Treasurer, in reference to Google's $39.1 billion in cash and marketable securities announced as of June 30. "It isn't a financial engineering project that we came up with and said this would be cool to do. It's a customer need."
While cash-strapped businesses can benefit from the extra help, Google is sure to benefit as well. Other companies like Amazon and Macy's have offered credit cards for years to increase company purchases as well as customer loyalty.
One credit card benefit that Google's is lacking, according to
, is the potential to gain airline miles with purchases. But Google believes clients will be drawn to the card regardless of that missing feature.
"I think if you had the choice of an 18 percent credit card and miles versus an 8.99 percent credit card and no miles, it's a pretty easy choice," said Callinicos.
The AdWords Business credit card offer will be emailed to select businesses, but Google has not specified how many.
This article is over a month old, voting and posting comments is disabled
RE: The Wallet too
7/21/2011 3:58:36 PM
Between search and email, you trying to say it doesn't already? Oh, wait. That explains Google+...
On a serious note: we leave so much out there these days that I'm surprised people still complain about privacy. I like privacy, therefore I don't have a social networking account. DT is the site I'm most active on, and no one gives a crap about me, so I'm safe here. :) No, I don't think these companies have the right to log what you do, but you're a hypocrite if you have a FaceBook account while expecting privacy. Mark already said you ain't gettin' any.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
Google, Microsoft Duped Into Serving Malware Ads
December 13, 2010, 1:08 PM
BP Buys AdWords on Google, Yahoo for Oil Spill to "Help" Victims
June 9, 2010, 11:30 AM
Microsoft, Yahoo Officially Anounce Partnership, Bing to Replace Yahoo Search
July 29, 2009, 9:28 AM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
CNN Resorts to Internet Censorship to Promote Clinton Over Senator Sanders
October 15, 2015, 2:47 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Most Popular Articles
Say Goodbye to Data Plans - Sprint and T-Mobile offer Unlimited Data
August 22, 2016, 6:12 AM
2 NEW PlayStation 4 Models - Unveiling September 7th
August 23, 2016, 6:23 AM
Uber - Everyone's Autonomous Car Driver?
August 20, 2016, 6:01 AM
iPhones May Get Curved Screens Next Year
August 24, 2016, 6:45 AM
Lenovo vs. Asus vs. HP - Best Laptop Under $500.00
August 19, 2016, 4:00 AM
Latest Blog Posts
Coming Soon - Drones and Airports
Aug 24, 2016, 12:40 PM
SolarCity’s Gigafactory: A Milesone in Emerging Technology by Lily Emamian - 15 August 2016
Aug 15, 2016, 6:30 AM
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information