Google Announces AdWords Business Credit Card for U.S. Companies
July 21, 2011 4:47 PM
comment(s) - last by
Google will offer U.S. clients an AdWords Business credit card (above pictured is not actual AdWords credit card)
Google's AdWords Business credit card aims to help small and medium-sized businesses in the U.S. fund ad campaigns that they may not have the cash for, but these business can only buy search advertising on Google
With Facebook rocking the online advertising world, and a
partnership between Microsoft and Yahoo
adding an extra edge, Google has to step its game up to stay competitive. Now, it's doing just that by offering the AdWords Business credit card to U.S. clients.
Google's AdWords Business credit card aims to help small and medium-sized businesses in the U.S. fund
that they may not have the cash for, and Google wins by gaining extra revenue in the online ad market.
Google's new credit card is a MasterCard that will be issued through the World Financial Capital Bank, and will have a 8.99 percent annual percentage rate. This is an ongoing rate and not an introductory rate. It offers an "ample" credit line and no annual fee. Google will determine the minimum and maximum credit lines for each cardholder by consulting a financial partner.
Google will offer the
Business credit card to select businesses in an invite-only beta test. Those who receive the credit card can buy search advertising, but only on Google.
"Obviously we have a robust balance sheet, so this is a way for us to use that balance sheet to help our customers," said Brent Callinicos, Google's Treasurer, in reference to Google's $39.1 billion in cash and marketable securities announced as of June 30. "It isn't a financial engineering project that we came up with and said this would be cool to do. It's a customer need."
While cash-strapped businesses can benefit from the extra help, Google is sure to benefit as well. Other companies like Amazon and Macy's have offered credit cards for years to increase company purchases as well as customer loyalty.
One credit card benefit that Google's is lacking, according to
, is the potential to gain airline miles with purchases. But Google believes clients will be drawn to the card regardless of that missing feature.
"I think if you had the choice of an 18 percent credit card and miles versus an 8.99 percent credit card and no miles, it's a pretty easy choice," said Callinicos.
The AdWords Business credit card offer will be emailed to select businesses, but Google has not specified how many.
This article is over a month old, voting and posting comments is disabled
RE: The Wallet too
7/21/2011 3:58:36 PM
Between search and email, you trying to say it doesn't already? Oh, wait. That explains Google+...
On a serious note: we leave so much out there these days that I'm surprised people still complain about privacy. I like privacy, therefore I don't have a social networking account. DT is the site I'm most active on, and no one gives a crap about me, so I'm safe here. :) No, I don't think these companies have the right to log what you do, but you're a hypocrite if you have a FaceBook account while expecting privacy. Mark already said you ain't gettin' any.
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
Google, Microsoft Duped Into Serving Malware Ads
December 13, 2010, 1:08 PM
BP Buys AdWords on Google, Yahoo for Oil Spill to "Help" Victims
June 9, 2010, 11:30 AM
Microsoft, Yahoo Officially Anounce Partnership, Bing to Replace Yahoo Search
July 29, 2009, 9:28 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Instagram Bans "Curvy" From Hashtag Searches, Provokes "Plus Sized" Outrage
July 16, 2015, 1:20 PM
Mozilla Promise Punctual Windows 10 Firefox Release, Teases at iOS Arrival
July 7, 2015, 3:08 PM
Netflix Announces 7-to-1 Stock Split, Eyes Explosive Overseas Growth
June 23, 2015, 8:18 PM
Most Popular Articles
Exclusive: Google's "New" Search Icon Was Created in 2008 by Russian Designer
September 2, 2015, 6:45 PM
Kentucky Man Faces up to 10 Years in Prison for Shooting Drone Trespasser
August 13, 2015, 2:58 PM
Windows 10 Hits 75 Million Users; Grows Nearly 4x as Fast as Windows 7
August 28, 2015, 10:22 PM
Microsoft's Flagship Windows10 Lumias Rumored to Pack 25 Minute Charge Times
August 31, 2015, 8:13 PM
"KeyRaider" Hits 225,000+ iPhones, Mobile Malware no Longer Just a Droid Thing
September 1, 2015, 11:50 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information