Print 35 comment(s) - last by shompa.. on Jul 26 at 1:27 PM

"I LOVE THIS REPORT!!" -- Steve Ballmer  (Source: The Inquisitr)

RIM's PlayBook was beat out by Microsoft's offerings last quarter. This seems surprising, given that Microsoft doesn't even have a dedicated tablet offering system, instead relying on a clunky modified version of Windows 7.  (Source: Venture Beat)

Android's tablets increased in market share more than 10-fold in a year. The growth is closely paralleling Android's growth in the smart phone market, which would indicate that Android will be the clear cut market leader by next year.  (Source: Engadget)
RIM, meanwhile meets the numbers with disappointment

When it comes to tablets, Microsoft Corp. (MSFT) has seen little love.  Its fans have expressed an array of frustrations (Why doesn't Microsoft make Windows Phone 7 tablets today? Why no ARM support yet? Why did it kill the popular Courier project?).  Its critics write it off as a tired old hat that lacks the innovation necessary to succeed.  And market analysts have been perhaps the cruelest of all, battering Microsoft's stock and admonishing it in reports.

But the latest numbers from research firm Strategy Analytics show [press release] something surprising -- Microsoft finally appears to be improving its tablet position.

According to the researchers Microsoft picked up 4.6 percent of the global tablet market in calendar Q2 2011 -- up from a mere 1 percent or so of the market, a year ago.  In fact, Microsoft managed to beat struggling Canadian gadget maker Research In Motion Ltd. (TSE:RIM), whose much-anticipated Playbook tablet debuted in April to less than stellar reviews.  RIM gathered 3.3 percent of the market.

The fact that Microsoft beat RIM is particularly exciting for the company, as it did so without a dedicated tablet OS or support for ARM processors -- widely viewed as the best solution for the tablet space.  When Windows 8, an OS with a tablet-centric design, comes a-calling in 2012, packing ARM CPUs, one would imagine Microsoft could do very well.

On the other hand, RIM is left to contemplate its next move.  Clearly its new QNX operating system, while perhaps better than the previous Blackberry OS, isn't thrilling customers.

Apple, Inc. (AAPL), maker of the incredibly popular iPad experienced somewhat mixed news, as well.  While it is still seeing terrific growth in tablet unit sales, its market share shrunk year-to-year, dropping from 94.3 percent in Q2 2010 to 61.3 percent in the most recent quarter.

Tablet sales rose 331 percent, so Apple still did quite well.  But tablets sporting Google Inc.'s (GOOG) Android OS are eroding Apple's lead, with sales of Android designs jumping from 2.9 percent to 30 percent in a single year.  

The situation seems eerily reminiscent to Android's growth in the smart phone sector, where Android jumped from being a virtual bit player, to being a strong second, to being the clear-cut market leader, in a 2-year span.

Of course, it's possibly Android could see its market share momentum slow or even reverse, if Apple can succeed in convincing U.S. courts to ban its competitors' products from the market.  Apple is currently suing [1][2][3][4][5] the top three Android device makers, seeking injunctions to prevent them from selling product in the U.S., on the premise that Android OS "steal[s]" patented ideas from Apple.

If Apple's bid to kill Android with lawsuits falls short, though, it may find itself in second place within a year.  And with Microsoft looking poised to finally get serious about tablets in 2012, the Cupertino gadget maker is surely a bit concerned.

The market share numbers in the report were generated using collected sales figures, arguably the most accurate form of market share reporting.  The report is available for a cool $7,000.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Rut Ro Shaggy
By Tony Swash on 7/21/2011 6:28:40 PM , Rating: -1
The figure for Android tablets is for tablets shipped not tablets sold. The figures for iPads are for iPads shipped but in that case the figure is the same as iPads sold as they sell as soon as they are distributed. I strongly suspect most Android tablets are sitting on shelves but time will tell.

Fancy a wager on when Android tablet sales over take iPad sales? I say not in a year, almost certainly not in two and probably never.

RE: Rut Ro Shaggy
By troysavary on 7/21/2011 6:34:54 PM , Rating: 3
Why did I suddenly picture a kid with his fingers in his hears shouting "LA!LA!LA! I CAN'T HEAR YOU!!".

RE: Rut Ro Shaggy
By Tony Swash on 7/21/11, Rating: -1
RE: Rut Ro Shaggy
By troysavary on 7/22/2011 1:12:18 AM , Rating: 3
Two big failures on his part. First of all, who says we are in a "post-PC" era. MS shipped more copies of Windows this year than Apple has shipped iOS devices. PCs still outsell tablets and smartphones. Hell, even an MS side-project like Kinect has sold faster than the iPad. And, unlike Apple in mobiles, MS still has a crushing lead in PC OS's. There are no real competitors to Windows in market share on the desktop or laptop. On the other hand, their is serious competition in the mobile space. Which leads me to your pet analyst's second failure. Apple does not have the dominant OS in the mobile space.

RE: Rut Ro Shaggy
By AssBall on 7/21/2011 7:23:31 PM , Rating: 1
Considering that Google will give tablet manufacturers their OS for free, I'll take you up on that wager. Time to get your head out of the sand, Tony.

From April:

RE: Rut Ro Shaggy
By Shadowmaster625 on 7/22/2011 8:35:54 AM , Rating: 1
It is inevitable because you can buy android tablets under $100 in some cases.

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki